Начало самостоятельной жизни россиянами: межпоколенческий аспект
The article identifies and justifies the distinction between subjective and event-driven approach in psychology way of life of the individual. Position disclosed approaches to key issues of psychology way of life: determination and self-determination, the lifetime of the person, life development and maturity. Outlines possible prospects for cooperation and integration approaches.
The paper analyzes the main trends of consumer markets in the post-crisis period. Particular attention is paid to the manifestation of global trends in Russia. The increasing value systems and lifestyle fragmentation leads to changes in even such fundamental elements of the human society as gender differentiation and models of family life. The growth of popularity of the economical consumption model is accompanied by a drop in loyalty to brands, as well as by increasing popularity of downshifting and minimalism. In these circumstances, those productsthat are able to take immediately into account several consumption trends and offer complete solutions have the best commercial prospects.
Forms and variants of reflection on life events are examined in the article. The concept of an event is considered in the context of psychology of life. Author suggests the structure of an attitude toward an event and describes some vectors of life attitude dynamics as a result of reflection on life events.