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Regular version of the site

Book chapter

Маркетинговые ресурсы мезоуровня

С. 355-377.

This Chapter presents the role and importance of resources for meso-level activities of the organization. Special attention is paid to the relationship of the marketing channels and meso-level resourcesl. The Chapter also discusses the interaction of the firm with its marketing channels. The Chapter provides a framework of methods and approaches to a meso-level resources utilization for the benefit of the company.