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Маркетинговые ресурсы мезоуровня
Гл. 16. С. 355-377.
Kazakov S. P.
This Chapter presents the role and importance of resources for meso-level activities of the organization. Special attention is paid to the relationship of the marketing channels and meso-level resourcesl. The Chapter also discusses the interaction of the firm with its marketing channels. The Chapter provides a framework of methods and approaches to a meso-level resources utilization for the benefit of the company.
In book
И.В. Липсиц, О.К. Ойнер, А.В. Заздравных, С.П. Казаков, Коро Н., Л.С. Латышова, Е.К. Пантелеева, Г.А. Полынская М. : Юрайт, 2015