Новый капитализм: как меняется концепция стоимости в стратегии компании
This article offers a critical review of the concept of "shared value" proposed in 2011 by M. Porter and M. Kramer. This concept is an important element of corporate strategy development. The idea of the approach is that the business builds its commercial and social priorities, and because of this, it can develop a more balanced way. However, this concept is not indisputable, and contains a number of difficulties in understanding and implementation.
In this article the influence of publicly declarative values on the performance of top fifty banks in Russia is analyzed. For determination of correlations an index of corporate values (CV-Index) is calculated as well as relationship between this index and financial indicators of banks are examined in SPSS program. In order to calculate CV-Index the detailed research of banks’ websites, codes of ethics and corporate behavior is conducted. All the defined corporate values are categorized into seventeen groups. The research has confirmed a statistically significant correlation between CV-Index and net profit of banks.
This paper proposes a conceptual approach to take into account both short-and long-term effects of marketing activities in enterprises across the value chain and developed a set if new indicators that allow for the analysis of the contribution of companies involved in creating value for customers in the aggregate terms across the value chain. This paper integrates the concepts of network relations, value chain management and inter-firm marketing effort that focus on customer orientation. Based on this conceptual basis we propose a sequence of actions that can translate these concepts into measures and indicators that allow a firm to understand their role in creating sustainable value. These measures are then validated through the analysis of customer orientation marketing approach.
Many companies strive to increase their value proposition to the traditional Web search engine and to novel applications. With the increased popularity of the semantic web and Linked Open Data this paper is presenting a method to create rich semantic annotations using the RDFaCE approach. The approach is based on providing different views to the content authors such as a classical WYSIWYG view and a WYSIWYM (What You See Is What You Mean) view making the semantic annotations visible.