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Regular version of the site

Book chapter

Новый капитализм: как меняется концепция стоимости в стратегии компании

С. 21-27.

This article offers a critical review of the concept of "shared value" proposed in 2011 by M. Porter and M. Kramer. This concept is an important element of corporate strategy development. The idea of the approach is that the business builds its commercial and social priorities, and because of this, it can develop a more balanced way. However, this concept is not indisputable, and contains a number of difficulties in understanding and implementation.

In book

Вып. 6. Пермь: Пермский государственный научно-исследовательский университет, 2014.