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Regular version of the site

Book chapter

Роль маркетинговых категорий в конвергенции технического и экономического образования

С. 351-357.
Казаков С. П., Перекалина Н. С., Рожков И. В.

The article describes the problem of convergence of technical and eco-nomic education through the use of marketing categories. The scheme of inter-action and interpenetration of scientific disciplines at the present stage of devel-opment of society is also presented in the article. The article examines the evolu-tionary forms of the fundamental categories of marketing – the rate of use-value, and the mechanism of convergence of technological and economic education in a bipolar economy.

In book

Т. 174. М.: Вольное экономическое общество России, 2013.