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Regular version of the site

Book chapter

Восприятие Интернет-рекламы потребителями с различным экономико-психологическим статусом

С. 13-16.
The article considers the problem of the relationship of economic - psychological status of the consumer and the perception of the Internet advertising. It has been shown that people with different economic - psychological status have features of perception of online advertising. The hypothesis that people with low economic - psychological status will perceive sell advertising more positively, and people with higher economic – psychological status will perceive image advertising more positively, has been confirmed. However the relation between economic - psychological status and perception of advertising is ambiguous and the problem requires further investigations.