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Book chapter

An Evolutionary Model of A Textured State Space Environment for Monitoring of Mobile-only Customer-centric Social Networks

Tsukanova O. A., Hou K., Semenova A., Maltseva S. V.

A strategy of "customer-centricity" as well as topical models of customer-centric companies is described. Propositions of effective social network technology application for various business aspects in such companies are suggested. Recommendations for theoretical description, analysis, modeling of customer-centric social networks and also for their monitoring with the aim of qualitative development are given. A case study of the WeChat mobile application is presented.