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May 14, 2026
Resource Race and Green Transition: Three Unexpected Conclusions from Foresight Centres Research on Climate and Poverty
Beneath the surface of green energy—which most people associate with solar panels, electric vehicles, and reduced CO2 emissions—lies a complex web of geopolitical interests, international inequality, and resource constraints. Researchers from the Laboratory for Science and Technology Studies (LST) at the HSE ISSEK Foresight Centre have published a series of articles in leading international journals on hidden and overt conflicts surrounding critically important metals and minerals, as well as related processes in the energy sector.
May 13, 2026
Immersion in Second Language Environment Influences Bilinguals Perception of Emotions
Researchers at the Cognitive Health and Intelligence Centre at the HSE Institute for Cognitive Neuroscience have discovered how bilingual individuals process emotional words in their native (first) and non-native (second) languages. It was found that the link between word meaning and bodily sensations is weaker in a second language than in a first language. However, the more a person is immersed in a language environment, the smaller this difference becomes. The article has been published in Language, Cognition and Neuroscience.
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The HSE Centre for Financial Research and Data Analytics combines fundamental and applied work, including in areas unique to Russia such as the connection between sentiment in the media and social networks and financial markets. The HSE News Service spoke with the centre’s director, Professor Tamara Teplova, about its work.

 

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Проблема психологической эффективности рекламного воздействия

С. 259–266.
Antonova N.
Language: Russian
Full text
Keywords: рекламное воздействиеpsychological effectiveness of advertisingпсихологическая эффективность рекламыimpact of advertising

In book

II Международная научно-практическая конференция "Экономическая психология: прошлое, настоящее, будущее".
Саратов: [б.и.], 2014.
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This material introduces the results of the memorial meeting of the expert seminar on social psychology, labor psychology and engineering psychology, timed to coincide with the 60th anniversary of the birth of one of the founders of this seminar - Sc.D. (psychology), prof. A.B. Kupreychenko. The event took place on October 31, 2022 in Moscow ...
Added: October 18, 2023
Реклама как элемент социального управления
Savelyeva O. O., В кн.: Актуальные проблемы управления. Сборник статей международной научной конференции 31 марта 2015г.: М.: Изд-во РГГУ, 2015. С. 94–99.
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The problem of psychological effectiveness of interactive advertising is discussed in the article. Psychological effectiveness of advertising is considered as a psychological attitude, which appears in the evaluation of advertising message by the consumer, and evaluation of object and source of advertising as credible, interesting, useful, and satisfying the consumer’s needs. Trust and proactive position ...
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The problem of the psychological effectiveness of advertising and interactive advertising as a factor in its psychological effectiveness are discussed in the article. Psychological effectiveness of advertising is seen as a psychological attitude, which appears in the evaluation of advertising message by the consumer, and evaluation of object and source of advertising as credible, interesting, ...
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Сила рекламы
Savelyeva O. O., В кн.: Рекламный вектор - 2013: актуальные коммуникации: сборник материалов VII научно-практической конференции. Москва, 16-17 апреля 2013 г.: М.: Издательство РУДН, 2013. Гл. 32 С. 112–122.
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Трутнева Е. А., Экономический журнал Высшей школы экономики 2009 Т. 13 № 4 С. 520–548
The article covers applied research results of advertising influence on key business indicators estimation through econometrics methods considering Russian data specific. Detailed analysis of advertising efficiency concept is provided; modern principles of advertising exposure planning, which perceive advertising expenditures as an investment aiming on business indicators development are widely discussed. Key steps of the methodology ...
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Savelyeva O. O., Saarbrucken: LAP LAMBERT Academic Publishing, 2011.
Реклама – актуальное явление социальной жизни, влияющее на нормы, ценности, представления, реальное поведение людей. Социологических публикаций по рекламе немало, но системных работ по социологии рекламы - единицы. Данная книга – одна из первых попыток комплексного подхода к социологической интерпретации этой важной области социального взаимодействия. Реклама рассматривается в свете различных социологических парадигм и теорий, ...
Added: December 26, 2012
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