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Проблема психологической эффективности рекламного воздействия
С. 259-266.
In book
Саратов : [б.и.], 2014
Antonova N., Journal of Creative Communications 2015 Vol. 10 No. 3 P. 303-311
The problem of psychological effectiveness of interactive advertising is discussed in the article. Psychological effectiveness of advertising is considered as a psychological attitude, which appears in the evaluation of advertising message by the consumer, and evaluation of object and source of advertising as credible, interesting, useful, and satisfying the consumer’s needs. Trust and proactive position ...
Added: December 5, 2015
Antonova N., Савицкий А. В., Психология и экономика 2013 Т. 6 № 2 С. 13-25
The problem of the psychological effectiveness of advertising and interactive advertising as a factor in its psychological effectiveness are discussed in the article. Psychological effectiveness of advertising is seen as a psychological attitude, which appears in the evaluation of advertising message by the consumer, and evaluation of object and source of advertising as credible, interesting, ...
Added: September 20, 2014
Savelyeva O. O., В кн. : Актуальные проблемы управления. Сборник статей международной научной конференции 31 марта 2015г. : М. : Изд-во РГГУ, 2015. С. 94-99.
Advertising is defined as a soft control . The features of social management, advertising exposure as his species. The problem of advertising ecology ...
Added: March 9, 2016
Savelyeva O. O., Saarbrucken : LAP LAMBERT Academic Publishing, 2011
Реклама – актуальное явление социальной жизни, влияющее на нормы, ценности, представления, реальное поведение людей. Социологических публикаций по рекламе немало, но системных работ по социологии рекламы - единицы. Данная книга – одна из первых попыток комплексного подхода к социологической интерпретации этой важной области социального взаимодействия. Реклама рассматривается в свете различных социологических парадигм и теорий, ...
Added: December 26, 2012
Savelyeva O. O., В кн. : Рекламный вектор - 2013: актуальные коммуникации: сборник материалов VII научно-практической конференции. Москва, 16-17 апреля 2013 г. : М. : Издательство РУДН, 2013. Гл. 32. С. 112-122.
Analiziryutsya different approaches to the definition of advertising. A concept of social discourse of advertising. Advertising is considered in the system of social management. Reveals the essence of advertising exposure as a socio-technological process. ...
Added: March 14, 2014
Моисеев А. С., Воробьева А. Е., Институт психологии Российской академии наук. Социальная и экономическая психология 2023 Т. 8 № 2 (30) С. 187-202
This material introduces the results of the memorial meeting of the expert seminar on social psychology, labor psychology and engineering psychology, timed to coincide with the 60th anniversary of the birth of one of the founders of this seminar - Sc.D. (psychology), prof. A.B. Kupreychenko. The event took place on October 31, 2022 in Moscow ...
Added: October 18, 2023
Трутнева Е. А., Экономический журнал Высшей школы экономики 2009 Т. 13 № 4 С. 520-548
The article covers applied research results of advertising influence on key business indicators estimation through econometrics methods considering Russian data specific. Detailed analysis of advertising efficiency concept is provided; modern principles of advertising exposure planning, which perceive advertising expenditures as an investment aiming on business indicators development are widely discussed. Key steps of the methodology ...
Added: March 24, 2013