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Regular version of the site

Book chapter

Return on Investment in Linking Content to CRM by Applying the Linked Data Stack

P. 76-89.
Hladky D., Maltseva S. V., Ogorodniychuk D., Drobyazko G., Voigt M., Le Grange J. J.

Today decision makers in enterprises have to rely more and more on a variety of data sets that are internally but also externally available in heterogeneous formats. Therefore, intelligent processes are required to build an integrated knowledge base. Unfortunately, the adoption of the Linked Data lifecycle within enterprises, which targets the extraction, interlinking, publishing, and analytics of distributed data, lags behind the public domain due to the lack of frameworks which are efficient to deploy and easy to use. In this paper we present our adoption of the lifecycle through our generic, enterprise-ready Linked Data workbench. To judge its benefits, we describe its application within a real-world Customer Relationship Management (CRM) scenario. It shows (1) that sales employees could significantly reduce their workload and (2) that the integration of sophisticated Linked Data tools come with an obvious positive Return on Investment (ROI).