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Управление услугами фестивалей

С. 496–506.
Dedova M.

Cultural festivals are considered in the article as events providing a system of services to various interested parties - stakeholders. By setting examples of historical re-enactment festivals and a cultural event "Night of Museums" a diversified structure of available services and a potential of their management development for tackling specific regional socio-economical issues  are argued.

Language: Russian
Full text
Keywords: cultural festivalsкультурные фестивалиуправление услугамиService Management
Publication based on the results of:
Research on Events as a Tool for Developing the Experience Industry (2013)

In book

Теории и практики управления: вызовы современности: сборник трудов VIII ежегодной (III международной) научно-практической конференции факультета менеджмента (4-5 апреля 2013г.)
Теории и практики управления: вызовы современности: сборник трудов VIII ежегодной (III международной) научно-практической конференции факультета менеджмента (4-5 апреля 2013г.)
СПб.: Отдел оперативной полиграфии НИУ ВШЭ – Санкт-Петербург, 2013.
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