The term 'self-presentation' is also used as a synonym of 'impression management' for denoting numerous strategies and techniques employed by a human being while creating and controlling his image and impression about himself which he demonstrates to the people around
The article addresses the problem of forming communicative strategies and tactics of English-language written academic discourse as a means of reaching professional foreign language communicative competence by a university graduate in Russia. The article investigates the importance of forming the communicative strategy of mitigating self-presentation in written academic communication. The author attempts to determine the set of communicative tactics making up the mentioned strategy. Emphasis is placed on specifying the techniques composing these tactics and their language patterns. The article can be interesting for all those who are engaged in teaching foreign language written academic communication at universities.
The research outlines major self-presentation strategies and gender patterns of the online dating application Tinder users in Moscow. Authors conducted the case study and analysed 400 profiles of 20-40 years old female and male app users. Upon the content analysis, few patterns of gendered self-presentation were depicted, explained further through the prism of gender roles theory with the focus on the dominant cultural traits in modern Russia.