Когнитивные механизмы словообразования (вторичная номинация)
Th e article is devoted to the secondary nomination. The essence of the act of nomination is to fi x the communication of the subject and name, the phenomenon and its designation, the structures of the consciousness and its object. Man picks the right means of nomination when forms a notion of an object or phenomenon. The results showed that one of the types of secondary nomination is a semantic transposition, which does not change the material appearance of rethoughtful unit and leads to formation of its new value, i.e. for multiple purposes, namely, to metaphor, in particular, an anthropomorphic comparison.