The article is devoted to analysis of concepts reputation and reputation management in conditions of modern Russian political reality. The author tries to determine positions of reputation communications in political sphere of Russia, which have a goal of social trust (base of strong civil society) development.
On March 26-28, 2013 the Conference «SOCIAL TRUST IN RUSSIAN AND JAPANESE CONTEXTS» was hosted by the Institute of Social Sciences (Chuo University, Tokyo). The participants of the conference were made by the recognized scientists in the field of research trust in Japan and Russia. The paper analyzes some of the results of the conference and perspectives of cross-cultural researches of trust.