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Современный Российский север. От клеточной глобализации к очаговой социальной структуре
An attempt of research of a ratio of the theory and practice in François Guizot scientific and public work is undertaken in this article. Guizot is the central figure of the French liberalism of the first half of the XIX century. The theory and practice of this thinker synthesized liberalism and conservatism.
Nikita Pokrovsky's team is conducting a research in the Russian region of Kostroma, with a population of 800,000. Its main agricultural products are dairy, flax, rye, and timber (70 percent of its territory is virgin forest). Pokrovsky noted that the Soviet era chemical plants in Kostroma went out of business, leaving Kostroma's environment as the region's main asset. The conclusion of the research team was that the process of "cellular globalization" is subtly but inexorably changing the region's population despite its seeming isolation from the global trading system. Cellular globalization refers to the emergence of internalized changes within the individual attributable to the effects of globalization. Pokrovsky notes that almost every family in the region's rural areas has relatives in the regional capital of Kostroma, Moscow, or St. Petersburg, and that extended network is carrying the influences of globalization back to the Russian heartland. This process is slowly changing traditional rural attitudes towards wealth-more rural residents are placing greater importance on wealth than in the past, according to the group's research. Another result is a narrowing of accepted community interest in individuals. According to Pokrovsky, this takes the form of an erosion of social mores and respect for law, a reduction in accepted cultural demands limiting individual behavior, increased moral relativity, and a lack of respect for history and tradition. There is an overall marked increase in consumerism and interest in the virtual world of celebrity and mass media at the expense of traditional social values. The effects of globalization will not be limited to the internal lives of the residents of Kostroma, predicted Pokrovsky. The era of diverse, small-scale agriculture within the region that support networks of rural villages is over. Likewise, the Soviet era of thickly concentrated infrastructure in Kostroma, such as the Soviet chemical plants, is past. Pokrovsky suggested that new urban-rural aggregations would come to support each other in the formation of new communities. The economic basis of these communities will include niche agriculture (such as tourism or organic agriculture), regulated hunting and fishing resorts, and local handicrafts.
This paper represents a synthesis of few working papers of the author, published in various mostly foreign publications. In the paper the author examines social consequences and social prerequisites for specific role that Russian state and Russian audiences are playing in the media. In our opinion the situation in Russian media cannot to be perceived outside the context of social structure of the Russian society and the role of the state in this society.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.