Актуальные вопросы истории. Материалы межвузовской научной конференции 25 апреля 2012 года
The article deals with the causes of modern dualistic view of women in media and mass communication. In the article author analyzes the reasons for the transformation of the female image from the time of the Ancient World to the present day. The author addresses issues of social and cultural influence on the distorted view of the function of women in society. A wide range of test materials (folklore, medieval works, materials of media, etc.) makes it possible to draw conclusions on the continuing bifurcation in Summaries - 274 - the perception of the female image and constant presence of the attributes and patterns of social behavior that differ sharply from each other.
The paper deals with the beginning of medieval reception of physiognomics, a specifi c complex of doctrines and knowledge about human body, that, on an individual scale, enabled the adept to judge about what we would call the «character» of an individual. The author analyzes some texts of the 13th century: the «Secret of Secrets» and especially the still unedited «Liber physonomie» by Michael Scot (ca. 1230). Physiognomics was received not at universities, but at the courts of some cultivated seigneurs, ecclesiastical and laic.