Медиатекст: особенности создания и функционирования
The paper considers linguistic and cross-cultural features of speech strategy and tactics in political texts.
This collection of articles includes papers based on materials of reports, delivered at the International scientific and practical seminar "Media texttas poliintentional system" ( December 7-8, 2011, the Higher school of journalism and mass communications of St. Petersburg State University). All presented works are devoted to a key practice of media speech to a problem directly connected with formation of communicative competence of the journalist, PRexchange and the advertisement maker, therefore with development of the contents and a technique of teaching at journalism faculties. The edition is addressed to experts in media linguistics, high school teachers, students of the corresponding specialties, specialists in public relations and advertizing.
The publication raises the question of the status and characteristics of a mediatext in the system of language training aimed at development of students’ intercultural communicative competence. The author represents the specific characteristics of mediatext as a component of media. The article discloses the classification of media texts, represents the selection criteria for language teaching purposes.