Инновационное развитие экономики России: сценарии и стратегии: Пятая международная научная конференция; Москва, МГУ им. М.В. Ломоносова, экономический факультет (18-20 апреля 2012 г.)
In recent years Russia has witnessed rapid growth of the service sector. This trend is also obvious in the hospitality industry which is characterized by quantitative growth as well as by significant changes in strategic behaviour of market actors Such development is largely due to the recent entrance of international hotel chains, with their extensive experience in marketing However, even the most well-known international hotel operators face a number of problems in implementation their strategy due to the peculiarities of the Russian institutional environment. In the article the main trends in the Russian hospitality industry are examined, marketing strategies of international hotel chains and main challenges facing hotel chains in Russia are described.
All innovations changes spectrum realization is very important for strategy af innovation development. This is relevant as well technological innovations as adequate social innovations. The aim of this study is to determine the role and importance of economic democracy institute in the mechanism of realization of the interests of individuals and institutions of their economic activity - households in terms of socio - innovation development. The basis of individuals, their families and households interests realization in a market system is the institution of private property. Changes in the system of property relationships can be regarded as a kind of deep socio-economic innovations which are changing the role and place of business entities in the economic system, transforming the social and class structure of society as a whole. Development of democratic institutions enables to remove social and economic contradictions, and to balance the interests of all economic actors. This will be a prerequisite for the effectiveness of social innovation in society.