Управленческие науки в современном мире = Management Sciences in the Modern World: Сборник докладов научно-практической конференции
Т. 1. СПб. : Издательский дом "Реальная экономика", 2019.
GERONTECHNOLOGY: ФАКТОРЫ, ВЛИЯЮЩИЕ НА ВЫБОР ПОЖИЛЫХ ПОТРЕБИТЕЛЕЙ НА РЫНКЕ МЕДИЦИНСКИХ ТЕХНОЛОГИЙ И УСЛУГ
Tarasenko E. A., , В кн. : Управленческие науки в современном мире = Management Sciences in the Modern World: Сборник докладов научно-практической конференции. Т. 1.: СПб. : Издательский дом "Реальная экономика", 2019. С. 161-164.
Due to the increasing life expectancy and number of elderly people with disability, the sub-segment «Gerontechnology» are the important product category for elderly Russians. The elderly want to be physically independent and have a good quality of life, to reduce pain symptoms and receive medical treatment. The Russian market of goods and services in the ...
Added: July 12, 2021
, Маркетинг в России и за рубежом 2014 Т. 6 № 104 С. 3-15
The article discusses the controversial concept of marketing for non-profit organizations. The existing theory of marketing for non-profit organizations developed with borrowing some concepts from the social sciences. From sociology, organizational behavior and anthropology were borrowed the concept of the organization as an open system, motivation, self-interest, bilateral voluntary exchange. Alternative concepts of organization, motivation ...
Added: December 8, 2014
, , , М. : ИИУ МГОУ, 2015
Addresses key issues of the theory and practice of management and entrepreneurship in the social sphere: concept and types of business; business planning; strategic planning and strategic management; government regulation of business activity; especially contracts for goods, works and services for state and municipal needs; small businesses in the social sphere; information support of life-support ...
Added: December 25, 2015
Издательский дом Гребенникова, 2002
В сборнике собраны 17 лучших статей по проблематике маркетинговых исследований за 1996-2001 гг., опубликованных в журнале "Маркетинг и маркетинговые исследования в России". ...
Added: January 26, 2016
Маркетинг услуг: теория и технология. Монография. - СПб.: ИП Петров. 2015.- 200 с.: ил. ISBN 978-5-9904076-5-7
, СПб. : ИП Петров Д.А., 2015
The rapid development of the service sector in Russia, observed in the last decade, requiresscientific understanding and technological development, adequate international practice. University professors, undergraduate and graduate students, professionals, commercial companies every day have to face the necessity of "instrumentation" of decisions taken in accordance with the rules and principles of services marketing. In recent ...
Added: November 14, 2015
, Consumer Social Responsibility eJournal 2013 Vol. 2 No. 68 P. 1-28
ABSTRACT The author deconstructs the prevailing conceptualization of public sector marketing and concludes it rests on three principles: voluntary exchange, an open system organization,and self-interest motivation. A review of the genesis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis and critical hermeneutic approach a ...
Added: October 29, 2013
М. : Изд-во РГГУ, 2015
The book is a collection of articles prepared on the basis of reports by Russian and foreign experts at the International Conference & quot; Actual problems of management & quot;. & Nbsp; The conference was held at the Russian State University for the Humanities in March 2015 ...
Added: March 9, 2016
, Marketing Science eJOURNAL 2016 Vol. 9 No. 28 P. 1-40
The broadening marketing concept was introduced in 1969 and was initially well-received by marketing scholars. However, during the subsequent four decades, the concept has been increasingly questioned and has divided marketing scholars into two opposing camps. This paper traces the evolution of the broadening marketing proposition and critically examines the arguments put forward against the ...
Added: October 3, 2016
, , Вопросы государственного и муниципального управления 2016 № 4 С. 117-142
Healthcare professionals’ workforce shortages and recruitment in rural and remote areas continues to be the challenge for all regions in Russia. The aim of the article is to evaluate "Zemsky Doctor" Federal program as well as to identify areas for improvement of current Federal, regional and municipal socio-economic programs and initiatives in order to overcome ...
Added: December 9, 2016
, , , Вопросы государственного и муниципального управления 2014 № 4 С. 69-94
Worksite wellness programs have become very popular in developed countries. They produce benefits to employees, employers and the whole society by providing ways to change behaviors associated with risk factors (such as smoking, alcohol consumption, poor diet, physical inactivity, stress etc.). Workplace wellness programs are viewed as investment in human capital. That’s why in many ...
Added: October 10, 2014
Системные проблемы надежности, качества, компьютерного моделирования, информационных и электронных технологий в инновационных проектах (ИННОВАТИКА–2014): Материалы Международной конференции, Российской научной школы и Форума
М. : ОАО «Концерн «Моринформистема–Агат», 2014
Системные проблемы надёжности, качества, компьютерного моделирования, информационных и электронных технологий в инновационных проектах. ...
Added: October 16, 2014
XXI международная научно-методическая конференция заведующих кафедрами маркетинга, рекламы , связхей с общественностью и смежных специальностей
М. : Экон-Информ, 2017
Collection of reports on the problems of modern education and research in the field of advertising and PR ...
Added: June 15, 2017
, Журнал исследований социальной политики 2018 Т. 16 № 2 С. 311-326
Based on the data of 25th wave of RLMS HSE (2016), the article considers such an important element of workers’ human potential as their physiological resource, which is operationalized through indicators of age and health (including presence of disabilities, 23 types of chronic diseases and self-assessments of health). The traditions in this area, in particular ...
Added: August 28, 2018
, Managerial Marketing eJournal 2014 Vol. 6 No. 46 P. 31-60
The author deconstructs the prevailing controversial conceptualization of nonprofit marketing and concludes it rests on three principles: voluntary exchange, an open system organization, and self-interest motivation. Negative case analysis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis a revised conceptualization of non-profit marketing was ...
Added: November 11, 2014
, , Journal of Leisure Research 2001 Vol. 33 No. 2 P. 160-186
This study evaluates the legitimacy of the premises underlying the prevailing conceptualization of public leisure services marketing. A critical theory approach was used, involving investigative research, negative case analysis, and theoretical triangulation. The investigative research revealed three main premises underpinning the prevailing conceptualization: an open-system model of formal organizations, voluntary exchange, and self-interest motivation. The ...
Added: January 26, 2016
XIV Апрельская международная научная конференция по проблемам развития экономики и общества: в 4-х книгах. Книга 3
М. : Издательский дом НИУ ВШЭ, 2014
Сборник составлен по итогам XIV Апрельской международной научной конференции по проблемам развития экономики и общества, организованной Национальным исследовательским университетом «Высшая школа экономики» при участии Всемирного банка и Международного валютного фонда и проходившей 2–5 апреля 2013 г. в Москве. Рассматриваются следующие темы: региональное развитие, города и агломерации; менеджмент; наука и инновации; социально-культурные процессы; общество и социальная политика; ...
Added: March 27, 2014
, М. : МИЭМ, 2008
Added: November 7, 2013
М. : МИЭМ НИУ ВШЭ, 2013
The materials of The Second International Scientific – Practical Conference is presented below. The Conference reflects the modern state of innovation in education, science, industry and social-economic sphere, from the standpoint of introducing new information technologies. Digest of Conference materials is presented in 4 parts. It is interesting for a wide range of researchers, teachers, graduate ...
Added: April 18, 2013
Proceedings of MAC-MME (Multidisciplinary Academic Conference - Management, Marketing and Economics) 2016. International Conference
Prague : MAC Praque consulting LTD, 2016
Conference Proceedings of MAC-MME (Multidisciplinary Academic Conference - Management, Marketing and Economics) 2016, organised by Academic Conferences Association - the Non-profit organization providing expert advice in the field of education. The organization regularly organizes academic conferences for scientists and university teachers and students ...
Added: December 21, 2016
, Problems of Economic Transition 2011 Vol. 53 No. 11 P. 23-38
The author argues that in crisis conditions a survival strategy for firms does not consist in abandoning investment but in adopting breakthrough ideas and technologies and applying them to production. ...
Added: February 7, 2013
The marketing aspects of shaping of the value by enterprises in the process of functioning on the market
Bielsko-Biala : University of Bielsko-Biala Press, 2015
The monograph presents selected problems of management,economics, business, pointing to possible solutions in specific areas ...
Added: July 16, 2015
Сопротивление политико-правовым инновациям в области устойчивого развития: социально-психологический подход
, , , Научные исследования и разработки. Российский журнал управления проектами 2016 Т. 5 № 2 С. 21-30
The article examines different types of political and legal innovation in the international legal space and the directly related to them socio-psychological processes influencing the level of resistance to such projects. The stages of political and legal innovation as well as the sustainability law types are highlighted in the article. Based on the literature review ...
Added: July 25, 2016
Proceedings of the 4th International Conference on Management, Leadership and Governance – ICMLG 2017
Academic Conferences and Publishing International Limited, 2017
These Proceedings represent the work of contributors to the 13th European Conference on Management Leadership and Governance, ECMLG 2017, hosted this year by the Cass Business School, City, University of London on 11-12 December 2017. The Conference Chair is Dr Martin Rich. The conference will be opened with a keynote address by Dr Helen Rothberg ...
Added: December 19, 2017
Каз. : СМУиС, 2013
Вторая Всероссийская молодежная научная Интернет-конференция «Грани науки» проводится Казанским (Приволжским) федеральным университетом, Советом молодых ученых и специалистов города Казани (http://kznscience.ru) и Комитетом по делам детей и молодежи Исполкома Казани. ...
Added: July 7, 2016
, / SSRN. Series Social Science Research Network "Social Science Research Network". 2015. No. SSRN-id2656506.
The article focuses on four major assumptions that underlie the alternative conceptualization of public recreation marketing. It explains (1) the redistribution system within recreation resources are allocated; (2) the organizational structure of recreation agencies; (3) the ways in which public recreation agencies interact with local governments and citizens; and (4) the code of ethics and ...
Added: September 8, 2015