Трансформация взаимодействия фирмы и потребителя в цифровой экономике: технологический и организационный аспект
This article is devoted to changes in costumer-firm relations,
when firm produce and explore a new scheme “driven
partnership» with integrated client. Author analyzes tools that
are used by companies for introducing «driven partnership»
scheme in e-commerce.
In econometric model are compared biggest internet shops
in Russia. In result, author shows, that digital tools in
managing customer-firm relationships makes companies more
effective and success in competitive market.
The main conclusion of research is that e-commerce firms
works hard to realize new technologies of relationships
between customer and them on practice, but don’t formulate a
strict set of tools and whole concept of «driven partnership.