Annual GSOM Emerging Markets Conference 2020. Conference book
The global business context has transformed markedly in recent years making companies, managers and scholars look for new ways to create and sustain competitive advantage in the conditions of turbulent and unpredictable environment. 2020 coronavirus lockdown brought about new challenges for business, governments and society. Thus, the search for the ways to transform uncertainty into a source of potential benefit is now on business and academic agenda and will be discussed at the 7th International Emerging Market Conference in 2020.
The current turbulence requires different managerial approaches that would support organizations in building their competitive advantages during and post-covid era, regardless of their areas of expertise and regions of operations. The questions that have been addressed before, but have to be reconsidered within the new settings are: How to compete? Where to compete? How to organize and manage? How to integrate and cooperate with state and society? Discussions during the conference aim to better understand the impact and implications of Covid-19 and the measures taken to deal with the crisis.