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Regular version of the site

Book

ОСНОВЫ МЕЖДУНАРОДНОГО МЕНЕДЖМЕНТА И МАРКЕТИНГА

Арташина И. А., Федотова О. В., Табекина О. А., Шушкин М. А.

The study guide examines the functions of international marketing, such as marketing research, market segmentation, positioning and differentiation of the company's products in the markets, a detailed study of all 4P elements. Of no less importance for the success of a business are the issues of organizational building of an international company, the creation and management of an international team, the search for sources of financing and effective asset management, the choice of the most appropriate forms of doing business and internationalization strategies. In addition, at present, the company's success and its well-being are associated with how the company is perceived by the general public from the standpoint of social responsibility.
It is intended for students studying in the direction 38.03.02 "Management ment", in the profile "Organization of marketing activities at the enterprise."


ОСНОВЫ МЕЖДУНАРОДНОГО МЕНЕДЖМЕНТА И МАРКЕТИНГА