ОСНОВЫ МЕЖДУНАРОДНОГО МЕНЕДЖМЕНТА И МАРКЕТИНГА
The study guide examines the functions of international marketing, such as marketing research, market segmentation, positioning and differentiation of the company's products in the markets, a detailed study of all 4P elements. Of no less importance for the success of a business are the issues of organizational building of an international company, the creation and management of an international team, the search for sources of financing and effective asset management, the choice of the most appropriate forms of doing business and internationalization strategies. In addition, at present, the company's success and its well-being are associated with how the company is perceived by the general public from the standpoint of social responsibility.
It is intended for students studying in the direction 38.03.02 "Management ment", in the profile "Organization of marketing activities at the enterprise."
The authors of the papers from Croatia, Italy, Mexico, Poland, Romania, and Russia look for constructive ways of contributing to harmonic development of the personality in modern information society. The common feature of the papers is that they either relate to the new scientific discipline called Cognitonics or correspond to its goals. Cognitonics emerged in the first half of the 2000s. It aims (a) at explicating the distortions in the perception of the world caused by the information and communication technologies and globalization and (b) at coping with these distortions in different fields by means of elaborating systemic solutions for compensating the negative implications of the kind for the personality and society, in particular, for creating cognitive-cultural preconditions of the harmonic development of the personality in the information society and for ensuring the successful development of national cultures and national languages.
In the article the value of educational tourism in the university education system is considered as a technology of educational, scientific and cultural development of a student. International educational tourism as a technology of development of a student is investigated on the basis of personal experience of the author, received thanks to the participation in the academic cooperation project between Mari State Technical University (Russia) and Concord University (USA) in the sphere of service and tourism. International educational tourism is considered as an additional resource of the educational process.
The article discusses the phenomenon of interconnected glocal hospitality communities which have recently spread over the world in the context of the internet development and cultural globalization processes. It focuses on a typical community of users of CouchSurfi ng.org, a major social hospitality network in St. Petersburg. The author argues that, in the framework of this web service, there occurs a transformation of virtual groups of users localized in various spots of the globe into actual interconnected glocal communities which shape shared identities, norms, values, and practices among its members.
This paper begins by outlining the two-sided ‘ethical challenge’ that international sociology faces in the 21st century. First, formulating the ethical stance of a sociologist towards the subject of disciplinary inquiry and the potentially involved social groups. Second, elaborating the adequate research tools for studying the ethical dimension of globalizing social reality. We conduct a critical analysis of the current literature on these issues from the Global Sociology perspective. We show that the ‘value-involved’ Global Sociology is the only possible mode of successful and appealing international disciplinary practice. However, existing ‘value-involved’ approaches are Eurocentric by nature and lack sensitivity to the ethically diverse global social reality. We propose the conceptual framing of ‘Ethically Responsible Global Sociology’ as a new vision of our discipline in the global world.
The present catalogue contains abstracts for some 150 volumes, among which books, periodicals, miscellanies, published by the Institute of Philosophy of the Russian Academy of Sciences, the principal institute in Russia for academic research in all kinds of philosophical knowledge. These works, written by eminent Russian scholars, cover such fi elds as the history of Russian, Western and Oriental philosophy, ethics and aesthetics, synergetics and epistemology, social and political philosophy and concentrate on problems that have attained particular importance in the age of globalization and growth of national self-consciousness.
This book seeks to “re-think democracy.” Over the past years, there has been a tendency in the global policy community and, even more widely, in the world’s media, to focus on democracy as the “gold standard” by which all things political are measured. This book re-examines democracy in Russia and in the world more generally, as idea, desired ideal, and practice. A major issue for Russia is whether the modernization of Russia might not prosper better by Russia focusing directly on modernization and not worrying too much about democracy. This book explores a wide range of aspects of this important question. It discusses how the debate is conducted in Russia; outlines how Russians contrast their own experiences, unfavourably, with the experience of China, where reform and modernization have been pursued with great success, with no concern for democracy; and concludes by assessing how the debate in Russia is likely to be resolved.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management