Театр Михаила Гутермана: каталог выставки, 3 октября - 18 октября 2015
Objective: the main objective of the paper is to systemize the approaches to reveal consumer preferences in the market if performing arts. We focus on the data used in empirical studies, main variables and their measures to determine the preferences and econometric methods of preferences identification.
Methodology: we use metaanalysis of recent papers on the estimation of demand for performing arts and identification of theatregoers’ preferences as main methodology for this research.
Results: the main result is the review of revealed and stated preferences methods, description of its applicability and critical analysis. We also systemized the main variables which determine the consumer behavior in the market of performing arts.
Area of application: this research is aimed to help theatres which are motivated to study the demand function on their services and the portrait of the theatregoer. This study may be applied for tuning the marketing management system and pricing strategy of a theatre.
Conclusions: study of the theatre consumer behavior may be done with the real sales data (method of revealed preferences) or with the consumer survey data (method of stated preferences). Demand and preferences of theatre consumers depend on characteristics of consumer, characteristics of hall and place in a hall, characteristics and date and time of play and performance. Individual preferences, their willingness to pay for attendance and price elasticity of demand is heterogeneous and should be taken into account when modelling the preferences and making management decisions.
This paper deals with the problem of language of Theatre of Cruelty. Theatre of Cruelty is a theatrical project and metaphysical revolution proposed by Antonin Artaud in 1929-1936. It was not merely a suggestion of a new theater, but an attempt to bring back the global meaning to the world lost in the process of separation from culture. Artaud is trying to build a new language as a way of changing the world within the theater. This article discusses the semantics and syntax of Theatre of Cruelty, as an independent language, and presents the analysis of the semantics of the language through the analysis proposed by Gilles Deleuze.
The paper is an attempt to demonstrate that theatrical metaphor plays a paradigmatic role in the philosophy of Schelling, from the very beginning up to the latest versions of his metaphysics. The image of theatrical play serves, in Schelling, as the main pattern for the conceptualization of every process in which freedom and necessity are mediated through each other – of thinking as such, of the World history as a whole, of the very genesis of the world, and of the history of the human consciousness.
Studying the heterogeneity of consumers allows to price the product differently for consumer segments or groups of a product. In this paper we estimate a model of aggregate demand for Perm Opera and Ballet Theatre focusing on the heterogeneity in price effect on demand for tickets on different performances and seats. We estimate parameters of demand function using censored quantile regression that accounts for the limited capacity of the theatre house. We reveal the price effect variation across different types of theatrical productions and seats with lower elastic demand on ballets and for seats of higher quality.
The article analyzes methodological aspects of the teaching of visual sociology at the sociological departments of Russian universities. It presents two different approaches towards teaching visual sociology. The course "Sociological imagination: a practical guide to visual sociology" offered by the Sociological Department of Higher School of Economics combines the sociology and photography. The course is given by two professionals. One is a sociologist, the other is a photographer. Students choose main research question and make series of photos, which they analyze both from sociological and photographical points of view. The main idea of the course "The Development of sociological imagination through participant observation and visualization" at the Department of Sociology of Moscow State University is to develop different views of social reality with the help of participant observation and visualization. The course is based on the constructionist ideas of Pierre Bourdieu. Students develop their imagination by using photo, video and audio material. Visual images are used not only for supporting the existing phenomena of social reality but also for constructing new understandings and approaches to the same reality. They are trying to find "the unknown features in the well known context". The authors share their opinions about the main problems they face while teaching the courses and explain their methodological attitudes.
The article deals with the mechanisms of adoption of monuments and urban street sculpture by a folkloric tradition: the appropriation of unofficial names, the appearance of humorous descriptions, the completion of the composition of monuments, and so on.
This collection of essays was published in a form of a catalogue for one of the propgrams screened at the Yamagata International Documentary Film Fstival in October 2019. The program entitled "The Creative Treatment of Grierson in Wartime Japan" was co-organized by the Yamagata International Documentary Film Festival and the National Film Archive of Japan and presented a broad variety of wartime Japanese documentaries as well as British and Soviet films that have influenced them. The collection of essays explores the development of wartime Japanese documentary cinema from variety of historical and theoretical perspectives.