НЕКОММЕРЧЕСКИЕ ОРГАНИЗАЦИИ: ЭФФЕКТИВНАЯ СОЦИАЛЬНАЯ РЕКЛАМА. Принципы разработки эффективной социальной рекламы, специфика реализации рекламных кампаний, оценка эффективности, правовые аспекты, кейсы и примеры
One should be perceiving an information system (IS) implementation project as a major [techno]organizational transformation requiring appropriate organizational transformation management techniques. However today a larger portion of IT-project managers continue to follow IS-deterministic approach mainly concentrating on delivering IS functionality and satisfying projects constraints. As a result the importance of activities aimed at business benefits attainment is underestimated. In this article authors analyze peculiarities of IT-investment business-benefits realization, formulate the principles of IT-value extraction and argue the conceptual model for benefits management at information systems implementation projects.
The article includes a description of a system to monitor effi ciency of municipal authorities, evaluation of a federal monitoring introduced in 2010, and a proposal aimed at a more useful and eff ective monitoring system. Th e main drawback of the quality assessment methodology, currently being
implemented in Russia by the federal authorities is a very long monitoring and assessment period. Annually-based monitoring does not allow regional
governments to use it in a budgetary process and everyday governance. The probable solution for such a problem can be found in a monitoring conducted quarterly or monthly, with a smaller set of vital performance indicators. Most of currently used data is being collected by Federal statistics service on a monthly or quarterly basis, so the proposed way does not require much eff ort while provides a lot of useful, operative and proved data both to regional and municipal authorities.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.