PR и СМИ в Казахстане: сборник научных трудов/ Қазақстандағы PR және БАҚ: ғылыми еңбектер жинағы
The paper covers PR-text directive function marked by specific stylistic features. A contrastive stylistic analysis is made of writing style of PR-texts produced by federal authorities in Russia and the USA.
The author teaches to awaken creativity in oneself, using emotions as a factor of motivation, explains the concept of critical thinking, gives the reader tools to add / edit publications to increase the clarity and rationality of their own judgments, and also shows where a particular theory is applicable
Film industry as a creative industry influences the socio-economic development of territories both directly and indirectly. Cinema-induced tourism inspired by popular movies is an example of such informational effect of the industry. It was studied basing on 410 Russian movies released from 2000 to mid-2017 which were selected from the Kinopoisk and IMDb lists. Thematic tours was organized after the movies «Vysotsky: Thank God I’m alive», «The geographer drank his globe away» and «Piter FM». Scenery constructed for the movies «Zapiski ekspeditora Taynoy kancelyarii» and «The Horde» became tourist objects. The rise of tourist interest and place recognition of the corresponding regions was caused by the films «Fortress of War», «Leviathan» and «Territory».
Cinema induced tourism has a significant global growth during last 20 years caused by the rising touristic demand. Barcelona case study shows how cinema tourism can supplement the traditional sun and city tourism. The paper demonstrates how city districts, monuments and public spaces shown in the movies and other visual art performances shape the city image. Author defines the cinema routes of Barcelona based on the most popular films and analyses how films influence the foreign touristic flow and the inner redistribution of tourists in the city.
This study analyzes the discussion of import substitution in the Russian press from August 2014 to December 2016. By drawing on 269 press media items (obtained from the “Integrum” database and featuring Rossiyskaya Gazeta, Novaya Gazeta, Komsomolskaya Pravda, and Kommersant) the authors show that the discussion is being constructed within the following eight frames – anti-Western, patriotic, nostalgic, sentimental, interest-centered, consequence-centered, selfish and demonstrative. The most popular frames are the patriotic and the consequence-centered ones. However, the spectrum of frames most frequently engaged differs across periodicals. For instance, while the pro-state and pro-government Rossiyskaya Gazeta constructs a predominantly positive image of import substitution through the use of anti-Western and patriotic frames, the more liberal and oppositional Novaya Gazeta often emphasizes the likely negative consequences of such protectionism using the sentimental and demonstrative frames. Komsomolskaya Pravda uses the widest range of frames, but presents the information in a more simplified form to make it clearer to its target audience. In contrast, Kommersant discusses import substitution at a more expert level and invokes the selfish and the consequence-centered frames. Through the qualitative content-analysis of the selected media the authors have produced a list of keywords that serve to determine the place of import substitution in network agenda-setting. Their joint reference analysis has revealed three large clusters in the public discussion: the economic-political, the selfishly patriotic and the protectionist cluster. The authors conclude that the debate on import substitution combines both economic and political arguments; and the media often resort to ideological constructs to justify their attitude towards import substitution.