PR и СМИ в Казахстане: сборник научных трудов/ Қазақстандағы PR және БАҚ: ғылыми еңбектер жинағы
The paper covers PR-text directive function marked by specific stylistic features. A contrastive stylistic analysis is made of writing style of PR-texts produced by federal authorities in Russia and the USA.
The article proposes a scientific and applied substantiation of modern media consumption trends. Using the method of secondary data analysis, the authors build a predictive model of the functioning of the media institute under the influence of media preferences and media guides of the generation Z – a young audience (15-20 years). New types of media production are explicated: content producers and content distributors. Emphasis is placed on enhancing the personalization of content, that specifically addresses the interests and needs of narrow audience segments. It is determined, that the “new brave world” of media will require completely different professional qualities from journalists, who will have to have not only applied (based on creativity), but also technical skills in order to remain competitive in the modern technological paradigm.
Among the digital phenomena of political discourse of the XXI century, the Internet meme occupies a special place. It is understood not only as a manifestation of network creativity, but also as an artifact of modern culture of participation, a way of public discussion, an instrument of electoral and protest communications. The article analyzes the processes of semantic confrontation of Runet virus messages, designated as «memes war», highlights the main types of this confrontation and examines the communicative cases of recent years, allowing to draw conclusions about the specifics and technologies of such a «war».
Systems Thinking in Museums explores systems thinking and the practical implication of it using real-life museum examples to illuminate various entry points and stages of implementation and their challenges and opportunities. Its premise is that museums can be better off when they operate as open, dynamic, and learning systems as a whole as opposed to closed, stagnant, and status quo systems that are compartmentalized and hierarchical. This book also suggests ways to incorporate systems thinking based on reflective questions and steps with hopes to encourage museum professionals to employ systems thinking in their own museum. Few books explore theory in practice in meaningful and applicable ways; this book offers to unravel complex theories as applied in everyday practice through examples from national and international museums.