PR и СМИ в Казахстане: сборник научных трудов/ Қазақстандағы PR және БАҚ: ғылыми еңбектер жинағы
The paper covers PR-text directive function marked by specific stylistic features. A contrastive stylistic analysis is made of writing style of PR-texts produced by federal authorities in Russia and the USA.
This study proposes the interventionist and the detached orientations to watchdog journalism through the conceptual lens of journalistic role performance. Based on a content analysis of 33,640 news stories from sixty-four media outlets in eighteen countries, we measure and compare both orientations across different countries using three performative aspects of monitoring: intensity of scrutiny, voice of the scrutiny, and source of the event. Our findings show that the interventionist approach of watchdog journalism is more likely to be found in democracies with traditionally partisan and opinion-oriented journalistic cultures or experiencing sociopolitical crises. In turn, the detached orientation predominates in democracies with journalistic traditions associated to objectivity. Although both orientations have a lower presence in transitional democracies, the detached watchdog prevails, while in non-democratic countries the watchdog role is almost absent. Our results also reveal that structural contexts of undemocratic political regimes and restricted press freedom are key definers of watchdog role performance overall. However, the type of political regime is actually more important—and in fact the most important predictor—for detached than for interventionist reporting.
This paper is devoted to the issue of so–called ‘trophy films’ in the context of Soviet foreign policy. The aim of this research is to reveal how the cultural competition between the USSR and the USA during the early Cold War caused the emergence of the famous credit title «This film was captured as a trophy after the Soviet Army defeated Nazi troops near Berlin in 1945», and, as a consequence, resulted in the establishing of ‘Trophy Film’ concept in public discourse.
The author teaches to awaken creativity in oneself, using emotions as a factor of motivation, explains the concept of critical thinking, gives the reader tools to add / edit publications to increase the clarity and rationality of their own judgments, and also shows where a particular theory is applicable
This paper analyzes one of the most apparent characteristics of modern global media, namely an increased share of media content highlighting various entertainments: sporting events, royal weddings, rescue actions, beauty contests and the like. The audience for such shows amounts to billions of viewers actively involved in what they see on the screen. Another characteristic of our time is that the social and media space has been flooded with games of all kinds. The scale of these processes gets one thinking about the causes of these events, the possible scenarios for development and the models of attitude to them. Drawing on the theoretical analysis of the existing approaches, the author presents his own concept of carnival culture, examines the characteristics of the carnivalization of reality in an era of globalization and mediatization. The paper concludes that the growing transformation of modern society generates in people increasing existential anxiety about their place in the changing world. A lack of answers to basic questions leads to an urge to lose oneself in a mass ecstatic experience. The author predicts that the further information and technological development of mankind will be accompanied by mass unemployment and, subsequently, an increase of free time in citizens living on social security. It might be reasonably suggested that they will focus on playing games. These games are likely to model the world of bright life, rich in sex and aggression, wherein people will find an opportunity to destroy robots and monsters and to assume any carnival shape without being responsible for their actions, especially when hidden behind a masquerade mask.