PR и СМИ в Казахстане: сборник научных трудов/ Қазақстандағы PR және БАҚ: ғылыми еңбектер жинағы
The paper covers PR-text directive function marked by specific stylistic features. A contrastive stylistic analysis is made of writing style of PR-texts produced by federal authorities in Russia and the USA.
People have been using images to express ideas, share stories, and communicate since early history. The advent of social media has made sharing images an important part of everyday life. Among other things, social networks can be used to express psychological distress; however, research on this topic is limited. The goal of this study was to explore representations of psychological distress in the Russian-speaking segment of Instagram. The study involved contrasting images labeled with hashtags in Russian with images marked by analogous Anglophone hashtags in a data set of 1,512 images. Quantitative content analysis revealed significant differences between images labeled with Russian and Anglophone hashtags. Images containing depictions of texts were significantly less frequent among images with Russian hashtags, while inanimate object depictions were more prevalent. Hashtags for fear in both languages were related not to psychological distress but to the “scary” in popular culture. Images of alcohol were associated with stress hashtags in both languages and with hashtag for depression in Russian only. Images of food were significantly more prevalent among images with Russian hashtag for stress. Current study highlights the need for culturally and linguistically appropriate online mental health interventions.
This article analyses the discourse about the opposition politician Alexei Navalny in Russian media. Navalny has been actively engaging with his audience through social media and online platforms; however, some media continue to ignore the politician, practically not covering his activities. The article analyses the intensity and sentiment of the media coverage of Navalny based on data from Medialogia. It is concluded that the media in general do cover the politician’s activities and attempts to deliberately ignore news about him are only made by TV stations. However, news about Navalny is often negative. While blogs offer a more positive outlook on the politician’s activities than do the other types of media that the article considers, the majority of the coverage of Navalny in Russian media is of a critical nature. In addition, an analysis of positive and negative news in various types of media suggests that the way the politician’s activities are covered primarily involves not information about what he did or did not do but rather the various media interpretations of these actions.
The author teaches to awaken creativity in oneself, using emotions as a factor of motivation, explains the concept of critical thinking, gives the reader tools to add / edit publications to increase the clarity and rationality of their own judgments, and also shows where a particular theory is applicable
Although there is no uniform definition of “terrorism”, the majority of existing ones include at least one common characteristic of terrorist activities, that is an attempt at intimidation and influencing the common consciousness. Some researchers posit that terrorism might be described as an act of violence conceived to attract attention and send a message through the raised publicity (Hoffmann, 1998).
That is, activities in the field of information may be perceived as as one of the principal parts of modus operandi of terrorist organisations. Starting the XXI Century information activities of terror groups transform from the reporting instrument to the stand-alone self-sufficient track creating info-propaganda materials. In this work we study evolution process in the field of info-activities of the terror groups through the Islamic State case-study. We analyse factors influencing adaptation process of information strategies of terror groups as affected by the changing environment. Considering the centrality of the information instruments in the functionality of terror organisations we thus create a certain resource base needed to conduct further research and forecast developments in the crisis situations in order to facilitate decision-making process in the sphere of the counter-terrorist activities.