Проблемы подготовки режиссеров мультимедиа : X Всероссийская научно-практическая конференция, 20 апреля 2018 г.
In the article the specificity of the hypertext as a format of fixing of information on the Internet is considered. The author enters definition of hypertext, its classification for Public Relations. An advantage of the Internet hypertext is the attraction of the addressee of the text to the co-authorship and co-participation formation.
The article considers the specificity of hypertext as a format of information presentation in the Internet. The author introduces the definition of hypertext, classification of this phenomenon, examines the possibilities of its functioning in public relations. The particularity of Internet hypertext consists in the co-authorship between the sender and the receiver in the communication process and the formation of co-participation.