Book
Глобальные технологические тренды
Global Technology Trends / A. Sokolova, N. Mikova, E. Gutaruk et al.; L. Gokhberg (ed.); National Research University Higher School of Economics. – Moscow: HSE, 2016. The publication was prepared within the framework of the Basic Research Program at the National Research University Higher School of Economics (HSE) and supported within the framework of the subsidy granted to the HSE by the Government of the Russian Federation for the implementation of the Global Competitiveness Programme.
The introductory article to the special issue “The Future of Energy” is devoted to promising areas of development of the global energy complex, the assessment of their contribution to overcoming global challenges, and ensuring sustainable development. The trends under consideration differ significantly in the rate of evolution. Prospective development trajectories present both opportunities and risks specific to the fuel and energy complex of a particular country. Success in using emerging advantages and leveling threats depends upon a combination of internal and external factors, including the choice of public policy measures and the effectiveness of their implementation.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.