Book
Proceedings of IV All-Ukrainian Congress of Ecologists with International Participation
For the first time maps of air pollution risks by NO2, CO and aerosols over the territory of Europe with spatial resolution of up to 27.5×18 km were created. The global distribution of CO2 was estimated for the last 7 years.
The article considers the various aspects of cooperation between the Institute of Ecology and advertising. This use of advertising to promote ecological ideas to society is the use of "environmental reasons" the advertising of goods and services. We consider the phenomenon of "environmental friendliness" of firms, advertisers, the positioning of its products as "ecoproducts." We analyze the use of natural sites for advertising purposes. But the greatest attention is paid to environmental advertising, understood as security and a comfortable environment for the recipients of advertising.
http://www.witpress.com/elibrary/wit-transactions-on-the-built-environment/146/34093