РИТОРИКА. Учебник и практикум для академического бакалавриата
In this textbook the materials directed on theoretical and practical development of the course "Rhetoric" are collected. Problems of a course: to give an idea of a subject, the main categories and concepts rhetoricians, its cultural and historical genesis and a place in system of forms of the verbal cultures and also to consider factors on which the success of speech interaction with audience depends (in situations of business communication). Conforms to actual requirements of the Federal state educational standard of the higher education. For the students who are trained on the specialties "Marketing", "Management" "Journalism", "Public relations", "Political science", "Sociology", and also a wide range of the readers who are interested in regularities of the effective business communications.