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Regular version of the site

Book

Тhe contemporary problems of management – value-based marketing, social responsibility and other factors in process of development – micro, meso and macro aspect

Bielsko-Biala: University of Bielsko-Biala Press, 2014.
Academic editor: H. Howaniec, W. Waszkielewicz.

The enterprises -as buiseness entities - and other organizations are involved in the socio-economic life and therefore should feel the obligation to not only actively participate in it, but also the responsibility for the changes that are taking place on the economic, social, environmental and care for heritage national. Submited for readers monograph presents selected problems of management, bothering both the sphere of science and business, pointing to possible solutions in specific areas.  

Chapters
Тhe contemporary problems of management – value-based marketing, social responsibility and other factors in process of development – micro, meso and macro aspect