• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Articles
  • Универсальные критерии разработки и оценки визуального языка айдентики, взгляд дизайнера
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
August 21, 2026
Social Integration: At the Crossroads of Knowledge and Values
The International Laboratory for Social Integration Research (ILSIR) at HSE University studies the challenges faced by vulnerable groups and explores ways to help them participate fully in everyday life. To develop effective solutions, the laboratory’s researchers combine cutting-edge methods with practical fieldwork. In this interview with the HSE News Service, Laboratory Head Elena Iarskaia-Smirnova discusses the laboratory’s work.
August 18, 2026
HSE Scholar Presents Research on Postcards in Brazil and South Korea
Timur Khusyainov, Deputy Dean of theFaculty of Humanities atHSE University–Nizhny Novgorod, took part in two international conferences—the XVI World Congress of Rural Sociology in Porto Alegre, Brazil, and the 36th Annual Conference of the Alliance of Digital Humanities Organisations (DH2026) in Daejeon, South Korea. On his way to the conferences, the researcher also visited several other places, where he presented the experience of the Pochtovoe educational project.
August 18, 2026
Physicists Discover What Happens Inside a Stable Vortex
Large vortices with characteristic spiral arms are often observed in the atmosphere and the ocean. Physicists from HSE University have explained how these structures form and why they retain their shape. The researchers found that velocities at points located along the same vortex arc remain correlated even over long distances. At the same time, this correlation weakens rapidly with increasing distance from the vortex centre. These differences help explain the formation of spiral arms and may improve models of atmospheric and oceanic currents. The findings have been published in Physical Review Fluids.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Универсальные критерии разработки и оценки визуального языка айдентики, взгляд дизайнера

Декоративное искусство и предметно-пространственная среда. Вестник РГХПУ. 2024. № 1-2. С. 58–71.
Rodkin P. E.

The research is devoted to the analysis of universal criteria for the development and evaluation of visual identity (corporate logo and sign), which are distinguished as significant by professional developers in the field of design and visual communications. To verify and formalize them, a survey was conducted among professional designers from Russia and a number of other countries. The variability in the assessment of the significance of the selected criteria, noted by other researchers, is confirmed in this study, however, the answers obtained allow us to form an idea of the priorities that guide professional developers in their work, to identify differences and similarities of their views. It is noted that the subjectivity of the designer is not something inadequate in relation to the product, but manifests itself within the framework of solving a specific task.

Research target: Art History Other Humanities
Language: Russian
Full text
DOI
Text on another site
Keywords: графический дизайнвизуальные коммуникацииvisual identityвизуальная айдентикаlogo designлоготипvisual communicationsgraphic designidentity evaluation criteriagood identitygood logoкритерии оценки айдентикихорошая айдентикахороший логотип
Similar publications
Reflections on: Vincenzina Ottomano, “Quando l’opera russa diventò europea: Musica e scambi culturali tra Ottocento e Novecento” (Milano: Casa Ricordi, 2024)
Golovlev A., Научный вестник Московской консерватории 2026 Vol. 17 No. 2 P. 352–357
Vincenzina C. Ottomano’s Quando l’opera russa diventò europea is an ambitious and carefully argued study of the reception of Russian opera in Italy and France from the 1870s to the first decade of the twentieth century. The book examines how Russian operatic works were reframed by critics, impresarios, patrons, and institutions and transformed into cultural ...
Added: August 19, 2026
RusLan-M: longitudinal multimedia corpus of early child speech in Russian
Diachkova M., Lelik V., Dorofeeva S. et al., Language Resources and Evaluation 2026 Vol. 60 Article 68
This article presents the Russian Language-Monolingual corpus (RusLan-M, v.1.0), a longitudinal multimedia collection of early child speech from two Russian-speaking monolingual children: Tosya (ages 0;10–3;10, 246 recordings) and Yasha (ages 1;04–3;00, 42 recordings). The corpus consists of approximately 41 h (2,454 min.) of video recordings and 35,386 child utterances, available with transcriptions in the CHAT ...
Added: August 17, 2026
Прекрасное и утилитарное на Востоке. Между этикой и эстетикой. Книга 2
Zinchenko S., Бейн П. В., Дубровская Д. В. et al., Институт востоковедения РАН, 2026.
Contrary to Antoine de Saint-Exupéry's assertion that "the most beautiful thing in the stars, houses, and deserts is what the eyes cannot see," the authors of this monograph dispassionately test the harmony of beauty in the East through the algebra of scientific analysis, continuing the work of their first book, "The Beautiful and the Utilitarian: From ...
Added: August 14, 2026
Ngoại giao, biên phiên dịch và hợp tác quốc tế của Việt Nam trong kỷ nguyên mới
Hà Nội: Nhà xuất bản Đại học quốc gia Hà Nội, 2026.
Added: August 11, 2026
Борзенко В.В. Первый вахтанговец. Жизнь и судьба Бориса Щукина
Borzenko V., Театралис, 2025.
Творчество Бориса Васильевича Щукина – одна из интереснейших страниц в истории сценического искусства, а для Театра им. Вахтангова и вовсе целая веха, прославившая коллектив в 1920-е – 1930-е годы. Его судьба прослеживается подробно с самых первых лет интереса к театру, участия в любительских кружках подмосковной Каширы, поступления в Вахтанговскую студию и до последних лет жизни. ...
Added: August 6, 2026
Moscow Wada protocol: an optimised protocol for language and memory lateralization
Provlotskaya I., Minnigulova A., Gordeyeva E. et al., Brain Structure and Function 2026 Vol. 231 Article 113
The Wada test is an invasive procedure used to assess language and memory lateralization. Despite the widespread use of the Wada test in the population of people with epilepsy, the two existing standardized protocols for conducting the procedure are methodologically different and do not fully account for language comprehension as a separate domain. In this ...
Added: August 4, 2026
On NFT Art in Russia
Irina A. Afanaseva, Pavel S. Sorokin, October 2026 No. 196 P. 69–79
This article examines the development and cultural significance of NFT art in Russia, framing it through the sociological lens of “neo-structuration” theory — a framework that foregrounds individual agency as a driving force within evolving social and technological structures. The authors argue that NFTs have emerged in Russia as a means for young and independent ...
Added: July 28, 2026
Нематериальное культурное наследие этнических меньшинств в Китае и во Вьетнаме: управление традициями и традиции управления
Starikova E., Старикова С. А., Юго-Восточная Азия: актуальные проблемы развития 2026 № 1 (70) С. 279–297
The article is devoted to a comparative analysis of measures to preserve and protect the intangible cultural heritage of ethnic minorities in the PRC and the SRV. These two states are close geographically, culturally, and ideologically; moreover, both China and Vietnam are multinational states. Both countries actively cooperate with UNESCO within the framework of the ...
Added: July 24, 2026
Царствование императора Николая I в истории России. К 200-летию восшествия на престол: материалы научно-практической конференции (г. Пермь, 10–11 июня 2025 г.)
Пермь: [б.и.], 2026.
В сборнике представлены материалы Научно-практической конференции «Царствование Императора Николая I в истории России. К 200-летию восшествия на Престол», состоявшейся в Перми 10–11 июня 2025 г. Конференция была организована Администрацией губернатора Пермского края, Пермской митрополией Русской Православной Церкви, Фондом содействия возрождению традиций милосердия и благотворительности «Елисаветинско-Сергиевское просветительское общество» и Агентством по делам архивов Пермского края на ...
Added: July 23, 2026
Суфийский шейх как придворный советник: случай ‘Имада Факиха Кирмани
Брыкина В. В., Chalisova N., Государство, религия, церковь в России и за рубежом 2026 № 2 (44) С. 47–78
Abstract: The emergence of Sufism, or Islamic mysticism, was accompanied by a preaching of worldly renunciation and contempt for worldly authority. With the emergence of Sufi brotherhoods in the 12th century, a parallel narrative of “communicating with this world”, i. e. Sufi admonitions to rulers — began to take shape. During the era of Mongol rule (13th — early ...
Added: July 22, 2026
Картина В.И. Якоби «Утро при дворе Анны Иоанновны» и одомашнивание национальной истории в русской живописи
Chukcheeva M., Искусствознание 2026 № 2 С. 182–215
The article deals with the process of the domestication of the national past in Russian art using the example of V. I. Jacobie’s “Morning at the Court of Anna Ioannovna” (1872-1873). The painting was restricted to displaying at the 1873 Academy exhibition because it depicted aristocrats playing leapfrog in front of the sick Anna Ioannovna. ...
Added: July 15, 2026
International Academic Conference. Proceedings of the Scientific Forum “Modern Science: Theory and Practice” (April 22, 2026). Belgrade, Serbia. Part 3.
Scientific publishing house Infinity, 2026.
Scientific Forum Proceedings combine materials of the conference – research papers and thesis reports of scientific workers. They examine technical, juridical and sociological aspects of research issues. Some articles deal with theoretical and methodological approaches and principles of research questions of personality professionalization. ...
Added: July 10, 2026
Сибирь в фокусе исторических и востоковедных исследований : сборник научных статей, посвященный 70-летию со дня рождения известного ученого, педагога, просветителя и общественного деятеля, доктора исторических наук, профессора Александра Владимировича Старцева (1956–2019)
Sizova A., Барнаул: Алтайский государственный педагогический университет, 2026.
В сборник включены научные статьи, посвященные различным аспектам социально-экономической и культурной истории Сибири в контексте внутренней и внешней политики России. Сборник посвящен 70-летию со дня рождения известного ученого, педагога, просветителя и общественного деятеля, доктора исторических наук, профессора Александра Владимировича Старцева (1956–2019). Сборник предназначен для специалистов в области отечественного исторического сибиреведения, а также всех, кто интересуется историей ...
Added: July 8, 2026
Арт-резиденция в России: ролевая диспозиция в (пере)сборке поля современного искусства
Ryabkov Y., Леонтьева А. В., Abramov R., Социология власти 2026 Т. 38 № 2 С. 230–261
This study analyzes art residencies in Russia as institutions that bring together artists, local contexts, and stakeholders. It focuses on three key aspects: strategies for institutional positioning within the art field and in relation to stakeholders; residents' practices regarding the local context; and the nature of the residencies' interactions with local residents. The institutionalization of ...
Added: July 4, 2026
Семантика необратимости в медиадискурсе ФРГ: эсхатологические коды и реакция аудитории в условиях кризиса
Moskvina Z. О., Вестник Российского университета дружбы народов. Серия: Литературоведение, журналистика 2026 Т. 31 № 2 С. 398–408
Abstract. This article explores the semantic and cognitive mechanisms governing the functioning of the lexeme “irreversibility” (Unumkehrbarkeit) within contemporary German media discourse covering the crisis in German-Russian relations. The study tests the hypothesis that the use of irreversibility semantics in the mass media serves as a rhetorical strategy intended to reinforce the perception of ongoing ...
Added: July 3, 2026
Ситуация перформанса: к вопросу анализа междисциплинарных явлений в современном искусстве
Zamyslova V. A., Артикульт 2026 № №1(61) С. 61–75
The article addresses the methodological problem of analyzing performance as an interdisciplinary phenomenon that blurs the boundaries between art and everyday life. The aim of the study is to develop an analytical framework based on the sociological frame theory of Erving Goffman. The research material comprises contemporary art practices examined within the paradigm of performance ...
Added: July 2, 2026
Путешествие по старинным городам Ирана
Gromova A., КноРус, 2026.
Предназначено для востоковедов, изучающих персидский язык в рамках различных специализаций, таких как история, политология, регионоведение, филология, экономическое развитие стран Ближнего и Среднего Востока. Рассчитано на студентов востоковедных вузов второго курса, знакомит с основными этапами истории Древнего Ирана, туристским потенциалом этой многоликой страны, с национальными новостными и тематическими онлайн-ресурсами. Книга оставляет известную свободу в выборе материала ...
Added: June 29, 2026
Библиографический промптинг. Статья 8
Fedorov A., Современная библиотека 2026 № 3 С. 12–16
Статья посвящена проблеме использования генеративных нейросетей для автоматического оформления библиографических ссылок и списков литературы по российским стандартам.  Автор показывает, что прямое обращение к ИИ без правильно составленного запроса часто приводит к ошибкам, «галлюцинациям» и несуществующим источникам. Решение видится в освоении навыка библиографического промптинга — практики детального проектирования входных данных для ИИ. В статье предлагается универсальная структура ...
Added: June 24, 2026
Концепция формы в размышлениях Луи Рео об иконографии средневекового искусства
Saltykova V., Визуальная теология 2026 Т. 8 № 1 С. 53–77
The article is devoted to a critical analysis of a little-known article by the French art historian Louis Réau (1881–1961), who was a recognized expert on the art of France and the author of a fundamental handbook on Christian iconography. He was also the first director of the French Institute in Saint Petersburg, Russia (1911–1913). ...
Added: June 23, 2026
Социокультурное пространство капанауа р. Тапиче (Перу, Лорето)
Матусовский А. А., Этнографическое обозрение 2026 № 3 С. 188–209
The extractivist boom – rubber extraction, which broke out in the Amazon forests in the late 19th – early 20th centuries – affected the fate of many indigenous peoples of the region. One of them was the Capanahua who lived in the eastern Peruvian Amazon, in the Loreto region, and suffered a crisis of traditional culture as a ...
Added: June 23, 2026
ИСПОЛЬЗОВАНИЕ PR-ПРОГРАММЫ В ДЕЯТЕЛЬНОСТИ СПОРТИВНОЙ ОРГАНИЗАЦИИ
Almasizadeh P., Олейник Н. С., В кн.: Инновационные аспекты менеджмента и экономики в сфере физической культуры и спорта в России и за рубежом. Материалы Международной научно-практической конференции.: Российский университет спорта "ГЦОЛИФК", 2022. С. 168–172.
The independence of physical culture and sports organizations in market conditions, the complexity of the nature of the work they perform and the increase in the volume of activities require a significant expansion of the management sphere. First of all, this concerns the responsibility of managers for the timeliness and quality of decisions taken, the ...
Added: October 31, 2025
Фотографика в графическом дизайне с 1890-х по 1960-й год
Pronina A., Обсерватория культуры 2024 Т. 21 № 6 С. 598–613
The article presents the history of graphic design through the optics of one of its tools — photography. This approach makes it possible to talk about a special branch of the evolution of photography, namely photography in design. Being on the territory of design in an applied role, photography presents incredibly beautiful examples of design, ...
Added: December 16, 2024
Проблема визуальной сложности: критерии анализа и оценки
Rodkin P. E., Tsyganova L. A., Обсерватория культуры 2024 Т. 21 № 4 С. 408–419
The article analyses the concept of visual com- plexity, highlighted by different researchers as a significant characteristic of contemporary visual communication and culture. The problem of ambiguity of the concept and its dependence on different objective and subjective factors and perception variables is posed. Formal categories and criteria for assessing visual complexity are defined, its ...
Added: September 18, 2024
Графический стиль конструктивизма и раннее советское книгоиздание
Ponomarenko I., В кн.: Логос: Голос конструктивизма. Каталог выставки.: М.: Центр Зотов конструктивное пространство, 2023. С. 104–115.
Статья рассматривает феномен советской конструктивистской книги в контексте технического развития типографий, институционального устройства издательств и самоидентификации художников в 1920-е гг. Социально-исторические аспекты сопряжены с идеологической основой стиля и принципами художественных приемов конструктивизма. ...
Added: January 12, 2024
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit