Models and methods of controlled transgression of media in crisis conditions

RUDN Journal of studies in literature and journalism. 2023. Vol. 28. No. 4. P. 749–756.

Sergey V. Zykov, Eduard A. Babkin, Boris I. Ulitin

The creation and transgression of mediaobjects is a complicated process that involvesmaking difficult decisions. Under such conditions, the risk of media crises inevitably increases,for example, inadequate perception by the reader of information released by the media, etc. To avoid such crises, it is necessary to take into account all possible factors, both quantitative and qualitative, characterizing mediaobjects and media in general, as well as precise evaluationmethods. The focus of thestudy is on developing a new approach to decision-making that will aid in the controlled transgression of mediaobjects during crisis situations. The method for making decisions based on a hierarchy of cross-disciplinary criteria that takes into accountthe concept of crisisologyis proposed. Additionally, the authorssuggestthe use of a decision support software service that utilizes an ontology-based mechanism to adopt the user interface dynamically. The proposed method is universal and can be applied to assess different typesof medical objects, reducing the likelihood of crisis situations (caused, among other things,by incorrect assessment of the reliability of information).

Keywords: многокритериальный выбор, поддержка принятия решений, crisisology, кризисология, decision support, multi-criteria choice, media object, медиаобъект