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October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
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October 8, 2026
HSE Experts Take Part in 23rd Annual Meeting of Valdai Discussion Club
The 23rd Annual Meeting of the Valdai Discussion Club was held from September 28 to October 1, 2026 under the theme ‘Responsibility for the Future: Limits of the Possible, or Limitless Possibilities?’ The forum brought together 120 experts from 40 countries, including representatives of China, the United States, India, Brazil, the United Kingdom, Germany, Egypt, Iran, and Japan.

 

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A Functional Near-Infrared Spectroscopy Study on the Differentiation of the Orbitofrontal Cortex Response to Sweet Stimuli

Activitas Nervosa Superior Rediviva. 2025. Vol. 67. No. 3. P. 107–115.
Alexey Gorin, Sarah Anderson, Andreev S., Andrey Timashkov, Safonova A., Zangieva S., Kholodova A., Zinchenko O.

OBJECTIVES: The orbitofrontal cortex in humans is a significant neural structure involved in the representation of taste, flavor, and food reward. The principal function attributed to the orbitofrontal cortex in relation to taste perception is the encoding of emotive value and the computation of perceived pleasantness. However, prior research has not specifi- cally addressed the elucidation of the underlying mechanism behind the distinct response of the orbitofrontal cortex to varying amounts of a single stimulus, such as glucose. METHODS: A pilot functional near-infrared spectroscopy study was done to examine the potential inverse U-shaped activation pattern of the orbitofrontal cortex in response to increasing concentrations of fructose, hence indicating a hedonic response. Alterna- tively, the study aimed to determine if the orbitofrontal cortex activation would exhibit a proportionate rise according to the concentration of the fructose stimulus.

RESULTS: The preliminary findings of our study indicate a clear correlation between the metabolic activity of the medial orbitofrontal cortex and the subjective perception of sweetness in response to a stimulus.
CONCLUSION: No association was found between a subjective perception of taste pleasant- ness and the extent of hemodynamic reactions in the orbitofrontal cortex.

Research target: Biology Psychology
Language: English
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Keywords: вознаграждениепищаFoodrewardБИК-спектроскопияfNIRS
Publication based on the results of:
Нейроэкономика потребительского поведения (2023)
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