Гербы, ткани, краски в России в раннее Новое время: была ли иерархия цвета?
Red and green colors played a key role in the Russian Middle Ages. A number of studies, whose authors used quantitative analysis methods, evidence this. Largely through the research of Michel Pastoureau, the color's role in European society is also well studied. However, eighteenth-century Russian colors did not attract special attention. The present article deals with this issue, mainly using Michel Pastoureau’s methodology. In this regard, the work focuses on family coats of arms, colored fabrics and paint prices. The study is based on a wide range of sources, including nobility armorials, nobles’ and merchants’ wills, monastic account books, customs books, and legislative materials. The analysis of them shows that the blue color dominated in eighteenth-century Russia. The red color was somewhat inferior to it, and the green color often played a minor role. This means that the Russian color hierarchy was largely similar to the color hierarchy of Western Europe. Therefore, Russians’ attitude toward colors was greatly influenced by Westernization, the various forms of which are considered in the article.