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Кобрендинг как фактор туристического потока в города
Вестник Московского университета. Серия 6: Экономика. 2023. № 1. С. 212–231.
Худина А. С., Rozhkov K. L.
The reorientation of Russian tourist flows to domestic destinations under the influence of the COVID-19 pandemic and the aggravation of the geopolitical situation creates opportunities for expanding the supply in the domestic tourist market. Cooperation between regions and cities in the development and promotion of new tour routes and brands, as well as the joining of new participants to existing formats of joint branding, is becoming relevant. Meanwhile, the issues of the influence of branding on tourism development indicators in the literature are still insufficiently covered. And there are practically no studies measuring the effects of co-branding cities. The purpose of this study is to study the impact of the participation of cities in the co-branding association on tourist flows to these cities. The authors focused on the activities of brand managers in creating and communicating city brands, while the tourist flow indicator evaluated the activities results. In the framework of the empirical study, a quantitative comparative analysis of two groups of cities was carried out (group 1 – cities included in the Golden Ring co-branding association, group 2 – cities with similar characteristics, but branded independently). The analysis showed a significant correlation between branding and tourist flows in group 1. At the same time, no such relationship was found for group 2. Thus, the results of the study suggest that there is a real influence of co-branding strategies on the tourist flows of cities. The results of the study may be a tool to substantiate the feasibility of cities' participation in co-branding associations, which makes it possible to increase the effectiveness of promoting tourist brands of all participating cities.
Morozkina A., Есаян М. А., Контуры глобальных трансформаций: политика, экономика, право 2025 Т. 18 № 4 С. 169–190
In the context of budget constraints, the allocation of development finance is one of the important research questions. This article proposes a study of the allocation of sovereign financing in the Eurasian region in 2008-2022 using new data (the Eurasian Fund for Stabilization and Development (EFSD) sovereign financing database). The analysis shows that the most ...
Added: August 31, 2026
СПб.: Издательство СПбГЭУ, 2025.
Вашему вниманию предлагается 19-й ежегодный сборник научных статей по вопросам региональной экономики и территориального развития.
Несмотря на сложное положение в экономике, продолжает развиваться межрегиональное сотрудничество регионов СЗФО. Активно взаимодействуют Санкт-Петербург и Ленинградская область в части развития единого транспортно-логистического комплекса. Идет формирование единого рынка труда на основе баланса трудовых ресурсов города и области. Разрабатывается единая схема размещения ...
Added: August 31, 2026
Asemota M. O., DISCOVER ARTIFICIAL INTELLIGENCE 2026 Vol. 6 Article 892
Artificial intelligence (AI) is reshaping work and human resource management, yet existing reviews largely treat competencies as secondary outcomes of AI adoption and offer limited theory-driven integration of how competency management itself is transforming. This study addresses that gap by systematically examining how competency management has evolved in AI-enabled contexts, how dominant theories explain AI-driven ...
Added: August 31, 2026
DISCOVER ARTIFICIAL INTELLIGENCE 2026 Vol. 6 Article 892
Artificial intelligence (AI) is reshaping work and human resource management, yet existing reviews largely treat competencies as secondary outcomes of AI adoption and offer limited theory-driven integration of how competency management itself is transforming. This study addresses that gap by systematically examining how competency management has evolved in AI-enabled contexts, how dominant theories explain AI-driven ...
Added: August 31, 2026
Petrov I., Journal of Economic Interaction and Coordination 2026
This paper studies a social-norm model in which agents choose effort in response to their own productivity and the efforts of their neighbours. We analyse how links between groups with different productivity levels affect equilibrium effort and derive the intergroup linking intensity that maximises aggregate effort. We work in a stylised two-group stochastic block setting ...
Added: August 30, 2026
Svetlana Grigorieva, Narmin Isaeva, Aliya Azizova et al., Journal of Corporate Finance Research 2026 Vol. 20 No. 1 P. 75–84
This paper identifies the determinants of green bonds on global markets, China and Russia and evaluates the hedging effect of these instruments. We contribute to the existing literature by (1) studying the emerging markets such as Russia and China, (2) providing comparative analysis of the impact of identical factors on green bond yields on global, ...
Added: August 29, 2026
Финагин М. И., Мирошниченко Д. В., Прикладная эконометрика 2026 Т. 82 С. 105–123
We construct a monthly indicator and produce a nowcast of nominal GDP in Russia using operational
data. The data used are bank statements and the ruble price of Russian oil. This approach
allows for the nowcast of nominal GDP ahead of official statistics by 3–5 months. Nominal GDP
data is published by Rosstat only on a quarterly basis ...
Added: August 28, 2026
Simachev Y. V., Ruzhanskaya L., Саблин К. С., ЭКО 2026 № 4 С. 55–82
Energy security concerns, environmental constraints, and competition
with other energy sources—combined with the disruption of established global value
chains—are forcing Russian coal companies to undergo transformation. Based on an
analysis of statistical data and the results of in-depth interviews with experts conducted
from August 2024 to January 2025, this study identifies the main challenges facing
the development of Russia’s coal ...
Added: August 28, 2026
Kazun A., Девятников В. Ю., Белов М. Д., Вопросы теоретической экономики 2026 Т. 3 № 32 С. 115–135
Как понять, хорош адвокат или нет? В данной статье мы описываем методологию, позволяющую измерять качество юридической помощи через разницу между тем, что предсказывает модель машинного обучения по объективным характеристикам дела, и тем, чем дело закончилось в реальности. Мы исходим из предпосылки, что если у адвоката дела стабильно заканчиваются лучше ожидаемого, то он делает свою работу хорошо. ...
Added: August 28, 2026
Melnik D. V., Вопросы теоретической экономики 2026 № 3 С. 65–82
Luigi Einaudi (1874–1961) was a prominent economist who made theoretical contributions to the Italian school of public finance, an influential professor, a brilliant publicist, and an outstanding statesman who served as president of the nation from 1948 to 1955, and whose activities laid the foundations for the institution of the presidency of the Italian Republic. ...
Added: August 27, 2026
Lysenok N., Финансовый журнал 2026 Т. 18 № 4 С. 45–63
The article discusses the application of clustering methods to form an optimal investment portfolio
that allows the investor to achieve an effective risk-reward ratio. Three popular clustering methods,
K-Means, MeanShift, and DBSCAN, are examined. The article focuses on the DBSCAN clustering method
and highlights its advantages over other clustering methods in the context of financial data analysis.
DBSCAN is ...
Added: August 27, 2026
Panova A., Ostrovnaya M., Demokratizatsiya: The Journal of Post-Soviet Democratization 2026 Vol. 34 No. 2 P. 199–226
Local authorities can crucially affect the economic performance of public organizations. Using data on the Moscow region, we analyze the unique case of a huge, socio-economically homogeneous region with differing political environments. We examine how the political characteristics of local authorities influence state schools’ decisions on whether to outsource non-core activities, in this case food ...
Added: August 27, 2026
Ассоциация Коммуникационных Агентств России, 2025.
Сборник включает в себя статьи, посвящённые актуальным вопросам преподавания маркетинга, рекламы, связи с обще-ственностью и смежных дисциплин в высшей школе. Сборник предназначен для преподавателей - профессорского состава, работающих в маркетинге, рекламе и смежных дисциплинах. ...
Added: November 27, 2025
Вьюнова В. А., Kozhemyakin E., Знак: проблемное поле медиаобразования 2026 Т. 1 № 59 С. 15–26
This article is devoted to the possibilities of semiotic analysis of the value aspects of advertising creatives. The main emphasis is placed on the study of the potential of the semiotic square of A.J. Greimas as a method of analyzing advertising materials. Despite its powerful analytical potential, this tool is rather poorly used in advertising research, ...
Added: November 20, 2025
Шаповал О. А., Сибирский психологический журнал 2025 № 98 С. 193–207
The study aimed to adapt and validate the Brand Addiction Scale (BASCALE) for use with a Russian-speaking sample. Brand addiction was conceptualised as a psychological state involving excessive attachment to a brand, characterised by emotional, cognitive and behavioural involvement, and constant urges to possess the brand’s products. The research was conducted in two stages. In ...
Added: October 12, 2025
Шаповал О. А., Сибирский психологический журнал 2025 № 96 С. 230–240
Modern marketing strategies and advertising have a significant role in fostering consumer
loyalty towards certain brands. However, when the relationship with a brand is strengthened,
consumption becomes more a means of self-identification than a tool to satisfy needs, thereby
acquiring characteristics of behavioral addiction. Despite the extensive research conducted on
brand loyalty, demonstrative and compulsive consumption, the phenomenon of ...
Added: October 11, 2025
Coates D. C., Feddersen A., Naidenova I. N. et al., International Journal of Sport Finance 2025 Vol. 20 No. 3 P. 147–161
The investigation of the dynamics of brand strength can help managers to build a marketing strategy with the focus on increasing customer loyalty and retaining customers in periods of decline. We investigate brand dynamics, specifically evolution of customer loyalty, using data on football clubs in nine European football leagues. The first stage of our analysis ...
Added: September 18, 2025
Artyushina E., Цой О. И., Информационное общество 2025 № 3 С. 24–34
Статья анализирует информационные каналы, используемые косметическими компаниями для продвижения продукции. Основным источником информации для международных рынков являются социальные сети и рекламные акции с участием знаменитостей. Российские компании часто применяют стратегию бенчмаркинга, заимствуя зарубежныепрактики. Вызывает сомнениецелесообразностьтакого подхода из-за различий на локальных рынках.В рамках исследования, проведенного ...
Added: July 3, 2025
Pozhidaeva E. V., Karamalak O., Вестник Новосибирского государственного университета. Серия: Лингвистика и межкультурная коммуникация 2024 Vol. 22 No. 3 P. 152–164
In spite of the growing attention to brand research in recent years, few studies have sought to investigate a brand identity and its web-representation to better understand how it communicates its dispositional characteristics and how it is perceived by customers.
The authors generate new insights and research propositions in a case study of the Russian women's ...
Added: October 29, 2024
Predvoditeleva M., Balaeva O., Манина А. В., Псковский регионологический журнал 2024 Т. 20 № 1 С. 21–39
Effective interaction between stakeholders is a necessary condition for the successful development of tourist destinations and regions. This research is aimed at identifying problems, features and prospects for interaction between stakeholders of one of the successful Russian destinations — Kazan city (Republic of Tatarstan) in the key of its development as a competitive tourist destination. ...
Added: April 12, 2024
Kusraeva O., Бюджет 2023 № 12 С. 6–8
В современных условиях любые территории находятся в состоянии глобальной конкуренции друг с другом. Каждая стремится привлечь больше ресурсов, туристов, инвестиций, компаний, квалифицированных специалистов. В таких условиях жизненно необходимым становится приобретение уникальности, чтобы преобразовать себя из рядовой точки на карте в интересную и привлекательную локацию. Люди, ресурсы и компании могут перемещаться через международные границы, но должно быть что-то, что стимулирует привлечение этих потоков. Вне зависимости от площади ...
Added: January 8, 2024
Reshetnikova K., Predvoditeleva M., Манина А. В., Псковский регионологический журнал 2023 Т. 19 № 4 С. 116–131
The COVID-19 pandemic and forthcoming geopolitical situation significantly affected the development of the Russian domestic tourism. Russian tourism destinations obtained a new stimulus for their development, however, attracting new tourists issues the challenge for the regions to strengthen their competitive position. Kazan is one of the traditional tourism destinations that targets increasing the tourism flows ...
Added: November 29, 2023
Vartanov S., Хворостяная А. С., Стратегирование: теория и практика 2023 Т. 3 № 2 С. 218–233
Личный бренд олицетворяет исключительность человека, его индивидуальные характеристики, профессионализм, опыт и репутацию. В эпоху влияния глобального тренда цифровизации на медиасистему и развития инструментов стратегических коммуникаций бренд становится стратегическим активом, приносящим финансовую выгоду его носителю. Стратегическая роль на рынке труда личного бренда связана с повышением дохода при инвестировании в него. Цель. Доказать эффективность инвестирования в личный ...
Added: September 13, 2023
Volkova E., Karpushkin G., Electronic Commerce Research 2023
Demonstrative consumption is a manifestation of consumer behavior that occurs not only in offline sales but also in electronic commerce. This behavioral pattern is particularly pronounced in the luxury goods niche. This research aims to identify trends, patterns, and contradictions of demonstrative consumption in the fashion-retail context, considering the digital complication of marketing communications and ...
Added: August 17, 2023