The article deals with a group of zoometaphors which are acting in the intimate lovers talk as pet names or philonyms. The author defines the semantic potency of zoometaphoric philonyms, substantiates the value preferences of society in mutual renaming. The article also covers word-building features of philonyms.
The article is devoted to the question of expressiveness of non-literary speech.Having analyzed the materials chosen from literature of human sciences and literature of natural sciences, the author distinguishes two types of expressiveness of speech – logical-semantic and imaginative.
The paper presents major linguocognitive characteristics of the cultural concept AMERICAN MATERIALISM with consideration of its role in the American national linguistic worldview as well as of its evaluation dynamics. The research is carried out using the material of historical and publicistic texts devoted to American culture and mentality and through the analysis of the definitions of the word «materialism» provided in modern English language dictionaries. The study reveals the evaluative components of the given concept from both synchronic and diachronic perspectives and highlights the linguistic means which serve to verbalize the concept on the whole and its emotional-expressive side in particular. The definitional analysis also helps to single out the core semantic components of the concept AMERICAN MATERIALISM.
This article examines the linguistic tools adopted by Twitter Russian-speaking users to express their personal opinion on the immigration issues in Russia and abroad. The results of the content analysis of tweets, processed by program Atlas.ti, illustrate how Twitter users communicate with each other and discuss political and social issues, and in what way they influence each other’s opinion using various linguistic tools while being restricted to only 140 characters.
The article examines the main trends in the study of the Stalinist period and the phenomenon of Stalinism in connection with the mass opening of the archives.