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News
October 19, 2026
'Cultural Studies Seeks to Understand What Lies Beneath the Surface of Everyday Things'
Maxim Zhiganov has been exploring different aspects of sound for many years—first in relation to his native Perm and then on a broader, global scale. In this interview for the HSE Young Scientists project, he talks about sound maps, the special issue of the journal Logos, and why it is important to make the familiar less clear and obvious.
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At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
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Road Injuries Leading Cause of Death Among Men Aged 10 to 39
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The Big Five and Big Two personality factors in Mongolia

Frontiers in Psychology. 2022. Vol. 13. Article 917505.
Minkov M., Sokolov B., Tasse M. A., Schachner M., Kaasa A., Jamballuu E.

Etic psychometric tools work less well in non-Western than in Western cultures, whereas data collected online in the former societies tend to be of superior quality to those from face-to-face interviews. This represents a challenge to the study of the universality of models of personality and other constructs. If one wishes to uncover the true structure of personality in a non-Western nation, should one study only highly educated, cognitively sophisticated Internet users, and exclude the rest? We used a different approach. We adapted a short Big Five tool, previously tested successfully in 19 countries on all continents, to Mongolian culture. EFA and CFA analyses across a nationally representative sample of 1,500 adult Mongolians recovered the Big Five satisfactorily. A Big Two (plasticity and stability) model was also recovered reasonably well. Correlations between personality traits and age, as well as gender differences, were not different from those reported for Western samples. Respondents with higher education, or higher-than-average socioeconomic status, or urban dwellers, or Internet users, did not yield a clearer Big Five than the whole sample. Our method (tool adaptation to a local cultural context) may be preferable to exclusion of specific demographic groups in Big Five studies of non-Western populations.

Research target: Psychology Sociology (including Demography and Anthropology
Language: English
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Keywords: culturepersonalityMongoliaBig FiveBig TwoBig FiveBig TwoMongoliapersonality
Publication based on the results of:
Values, social capital and institutional evolution in a comparative perspective (2022)
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