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Проблемы и практика внедрения концепции ECR –«Эффективная реакция на запросы клиента» как инструмента интеграции и координации контрагентов в цепях поставок

The basic concepts of ECR (Efficient Consumer Response) – «The effective response to customer requests,» which is a synthesis of integration and inter-organizational coordination of contractors in the supply chain. The concept of manufacturers and retailers work together as partners to efficiently and effectively organize the value chain, focused on customer needs. ECR include two fundamental aspects: efficient logistics and SCM-solutions and category management.