Оценка маркетинговой деятельности по состоянию клиентского потока
The course-book can be useful for marketing department employees in operating businesses, who may have no previous professional education in this field, and also for the students of the MBA programs.
Article describes results of Evaluation of innovative EUREKA program witch directed on creation of steady partnership between the Russian and American research universities and communities of experts in the field of university management and transfer of technologies, realized with support of US-Russian Foundation (USRF), New Eurasia Fund (FNE), the American Council for international education and National council on the Euroasian and East European researches in cooperation with the Ministry of Education and Science of the Russian Federation. The evaluation of projects of the Russian national research universities is considered in a context of problems of global ratings of universities and the ratings in Russia, and also common problems of evaluation as managerial tool.
Over the last years engineering organizations have been seen as specific agents of innovation capable of implementing scientific results in the production processes and contributing to the modernization of the domestic industry. However, the notions of ‘engineering’ and ‘engineering organization’ have not yet been defined in the Russian laws. In foreign countries these definitions vary significantly and so does the content of engineering services. This paper examines the nature and functions of engineering organizations, determines the ‘innovative component’ of engineering services, and suggests some performance and development indicators for organizations of this type.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.