Оценка маркетинговой деятельности по состоянию клиентского потока
The course-book can be useful for marketing department employees in operating businesses, who may have no previous professional education in this field, and also for the students of the MBA programs.
Article describes results of Evaluation of innovative EUREKA program witch directed on creation of steady partnership between the Russian and American research universities and communities of experts in the field of university management and transfer of technologies, realized with support of US-Russian Foundation (USRF), New Eurasia Fund (FNE), the American Council for international education and National council on the Euroasian and East European researches in cooperation with the Ministry of Education and Science of the Russian Federation. The evaluation of projects of the Russian national research universities is considered in a context of problems of global ratings of universities and the ratings in Russia, and also common problems of evaluation as managerial tool.
Over the last years engineering organizations have been seen as specific agents of innovation capable of implementing scientific results in the production processes and contributing to the modernization of the domestic industry. However, the notions of ‘engineering’ and ‘engineering organization’ have not yet been defined in the Russian laws. In foreign countries these definitions vary significantly and so does the content of engineering services. This paper examines the nature and functions of engineering organizations, determines the ‘innovative component’ of engineering services, and suggests some performance and development indicators for organizations of this type.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.