Теоретические основы применения сбалансированной системы показателей для оценки эффективности бизнес-процесса продаж
Modern enterprises implementing new forms of management based on dividing the company‟ performance into separate business-processes. But management is impossible without analyzing its effectiveness. The Balanced ScoreCard is an appropriate method of analyzing effectiveness of an enterprise, in particular the business-process of sales.
The article considers the evolution of the economic theory of the firm with the development of value based management. the authors offer a rationale for the need to study the problem of maximization of the value of the company on the basis of multistakeholder approach. the balanced scorecard in this regard can be considered as a tool of measurement of value growth.
Principles of constructing balanced system of logistic efficiency are viewed. (BSC) Basic advantages, which allow to implement management on the base of logistic BSC are shown. Methodology of calculating logistic KPI in trade company on the example of warehousing business-process, in particular consignment, completion and dispatch at distributing center of retail network is adduced.
It is shown, that key indices of activity of other subdivisions of logistic department: operational department, transport-forwarding department, control-auditorial group should also be included into logistic BSC in trade company. Designed system of indices is connected with system of motivating personnel, whilst individual rewarding for positive results is tied to completion of established standards of KPI. Examples of calculating influence of logistics on return on capital basing on model of strategic profit.
Continuous turbulence in external environment has resulted in significant change of company’s long-term goal: from traditional to value-based management system. This article discloses advantages and disadvantages from corporate strive to use balanced score card for maximizing stakeholder’s value (welfare).
In the paper an approach to identification of characteristics for assessment of IT strategic decisions is proposed. The main feature of the approach is associated with integration of Balanced Scorecard methodology for IT service (IT Balanced Scorecard) and COBIT standard. Such integration allows to describe a hierarchical structure of characteristics (metrics) for assessment of decisions efficiency in yje field of information technologies.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.