Исследование розничного рынка одноподвесных горных велосипедов (hardtail) начального и любительского уровня в городе Москве
Healthy life-style earns citizens of huge megalopolis more and more. Also you could meet cyclists of various ages on the streets more often. In present time the supply of bicycles is wide enough – the abundance of brands and models for different cycling could turn you head. But if you already know what kind of cycling you prefer more, then the monumental task of choosing bicycle becomes much easier – you should choose just model and trademark. In this article we will present marketing research of bikes in Moscow, which observes hardtail customer preferences.
лояльность, ложная лояльность, поставщик, покупатель
Scientists and politicians are absolutely sure that we require a professional approach to solving such problems as generation and diffusion of innovations; that is why many universities nowadays offer new degree programs in this field. The author explains why companies need innovation managers. Also, he propones a method for conducting express assessment of company’s innovation activity which will allow to assess its organization and to define functions and tasks of innovation staff. Some recommendations on innovation staff training are given.
This article reprsents brief methodology and results of a specially designed marketing research of batteries of the most running capacities in the framework of the research program of the State University of School of Economics. The process of this research facilitated the process of finding out Consumer preferences of the population in purchasing batteries of different brands based on the poll with the retail sale assistants.
marketing, marketing researches, STORAGE batteries, "Mystery Shopping", methods of research, Маркетинг, маркетинговые исследования, АККУМУЛЯТОРНЫЕ БАТАРЕИ, "таинственный покупатель", методы исследований
This study guide is necessary to deepen the knowledge and consolidate the practical skills of students in the field of marketing research in the retail. Theoretical foundations contribute to the systematization of knowledge, teaching materials to developing practical skills for using the opportunities of various methods and techniques for solving research problems in the field of trade. Particular attention is paid to examples of the development and application of research tools from the practice of the marketing research agency BrandCare (www.bandcare.ru). Designed for students studying in the specialty "Marketing", teachers and specialists.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.