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Article

Зарядись на все 100 % (Маркетинговые исследования рынка автомобильных аккумуляторных батарей, г. Москва)

Практический маркетинг. 2010. № 11. С. 25-33.
Тюрин Д. В., Стрельников М. П.

This article reprsents brief methodology and results of a specially designed marketing research of batteries of the most running capacities in the framework of the research program of the State University of School of Economics. The process of this research facilitated the process of finding out Consumer preferences of the population in purchasing batteries of different brands based on the poll with the retail sale assistants.

marketing,   marketing researches,   STORAGE batteries,   "Mystery Shopping",   methods of research,   Маркетинг,   маркетинговые исследования,   АККУМУЛЯТОРНЫЕ БАТАРЕИ,   "таинственный покупатель",   методы исследований