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Article

Веб-представительство компании: сущность и методы создания

We present a definition of corporate Web subsidiary. We give a description of main models of organization of Web subsidiary for B2C companies. We propose a classification of these models based on the criterion of ownership of network resources. A new model of internet mall is described. We also give a description of methods that help to use potential of a corporate Web subsidiary in order to increase company’s effectiveness.