?
Методика идентификации контекстуальных идеологем в цифровом медиадискурсе (на примере медиадискурса о пандемии covid-19)
The article discusses the problem of tools for studying digital media discourse and proposes a method for identifying contextual ideologemes in media texts. The substantiation of the methodology is based on the analysis of the terminological and theoretical field of the “ideologeme”. It is argued that the linguistic phenomenon “contextual ideologeme” is reflected in digital media discourse, in transmedia narratives as well as the meaning and features of the impact of the media text. It is proved on the material of media texts about the COVID-19 pandemic (the empirical base relies on resources: Gazeta.Ru; RBC; BBC News Russian Service; Lenta.ru; Life; Meduza; March 2020 - February 2021) that the proposed method is capable of determining contextual ideologemes on the material of large arrays of digitized media texts, hence a formalized procedure allows the creation of verifiable scientific knowledge. As a result of approbation of the methodology, the contextual ideologemes of the Russian-language media discourse about the “first wave” (“new virus” / “coronavirus”) and “second wave” (“vaccination”) of the COVID-19 pandemic are named, common to the media under study, moreover, such a characteristic of the ideologeme as “distortion” is problematized.