ПЕРСПЕКТИВНЫЕ ТЕХНОЛОГИИ ПРОПАГАНДЫ КОМПЛЕКСА ГТО И РАБОТА С НАСЕЛЕНИЕМ СРЕДСТВАМИ СПОРТИВНОГО НАСЛЕДИЯ
In modern Russia, great importance is attached to physical education of the younger generation. This was clearly confirmed during the Olympic and Paralympic games in Sochi. The state's attention to improving the health of children and adolescents contributed to the revival of the TRP complex.
Increased attention to the growth of collaborative consumption (CC) is primarily connected to rapid digital transformation and spread of information technology, in both developed and emerging markets. CC affects most areas of everyday life, changing transportation methods (Uber), short-term rent (Airbnb), ways of entertainment (Youtube), tasks (TaskRabbit), and financing (Kickstarter). As the younger generation representatives grew up in the era of social network and cyberspace, СС seems essential for them. The main objective of this study is to identify the typology of young customers based on their attitude to CC adoption factors in emerging markets, and specifically, the Russian market. The paper attempts to bridge the theoretical gaps by analyzing and systematizing different approaches to understanding the phenomenon of CC, considering the factors that affect СС of different generations. Based on the results of an online survey of 2038 Russian users, CC adoption factors for the younger generation have been identified. Based on the results of the online survey of 2038 Russian CC services users, seven factors of the CC adoption by the younger generation: difficulty of CC adoption, risk of fraud, economic and environmental benefits, hygienic issues, ownership as a status symbol, CC as a modern lifestyle, social norms, and approval of the reference group; and five clusters of the CC users have been identified.
It is difficult to overestimate the role of sports museums in the upbringing and education of the younger generation. A number of Russian sports museums are actively engaged in the development of cognitive skills among schoolchildren and students who, on the initiative and with the help of these institutions, are engaged in research work in the field of physical education and sports.
The article deals with the mechanisms of adoption of monuments and urban street sculpture by a folkloric tradition: the appropriation of unofficial names, the appearance of humorous descriptions, the completion of the composition of monuments, and so on.
This collection of essays was published in a form of a catalogue for one of the propgrams screened at the Yamagata International Documentary Film Fstival in October 2019. The program entitled "The Creative Treatment of Grierson in Wartime Japan" was co-organized by the Yamagata International Documentary Film Festival and the National Film Archive of Japan and presented a broad variety of wartime Japanese documentaries as well as British and Soviet films that have influenced them. The collection of essays explores the development of wartime Japanese documentary cinema from variety of historical and theoretical perspectives.