This chapter discusses the impact of transmedia campaigns aimed at achieving a certain level of government policy change. Transmedia campaigns comprise a series of coordinated activities and organized efforts designed to achieve a social, political, or commercial goal by means of multiple media platforms. The Great British Property Scandal and Food, Inc. transmedia campaigns are considered to introduce the argument that this kind of multiplatform campaigning can actually produce concrete results in the political sphere. Moreover, this chapter focuses on the in-depth analysis of the transmedia strategies of the Fish Fight campaign to demonstrate how exactly transmedia strategies collaborate to influence policy change. The research findings point to the effective role of transmedia storytelling strategies in raising awareness in the political sphere through public participation in supporting relevant issues, influencing policy change.
Some aspects of social activity in Russia are investigates in this article – what can be meant, what kind of resources can be given for this sector from different types of investors. Problems and modern tendencies in Russian “third sector”. This article is a step of analysis for further research.
The evaluation and analysis of effectiveness of social and social and political projects is one of the important components of the management system of such projects. Presently, no convincing methods for the evaluation of the social effectiveness of investment projects have been elaborated, both in theory and in practice. In the article the methods, which might supplement the traditional approaches to the evaluation of the effectiveness of social projects, are proposed.
Based on the experience of project activities implemented in the framework of the educational process in the Nizhny Novgorod campus NRU "Higher School of Economics", the article examines the contribution of the project approach to the development of professional and key competences that are in demand of the labor market.