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Article

Тренд на цифровизацию: анализ состояния и тенденций развития розничной торговли в России

Based on the analysis of statistical data, specialized industry sources as well as the opinions of experts in retail business, it is suggested the stages of Russian retail development over the past decade. Defining crisis and decisive points made it possible to bring into the light the boundaries of each stage. Characterizing the features and events of the period under consideration let identify not only its key trends, but also the commonality of the activity directions of industry representatives. Understanding the conditions and trends in the country's retail industry allows us to determine the main measures for logistics and supply chain management transformation implemented by retail companies in Russia. Hence, the strategies used can be intimately determined and defined, and the directions of further retailing development is predicted.