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Regular version of the site

Article

How the media structure in Russia contributes to the state sport monopoly and concentrates the market of symbolical violence

Communications. Media. Design. 2017. Vol. 2. No. 3. P. 62-78.

The main assumption of this paper is that sport in Russia could not be regarded as a business or as part of the entertainment industry but solves first of all ideological problems - support of the national glory and patriotic education. From this point of view, it is interesting to see how the classic peace-making slogan of Pierre de Coubertin (sport is a peace) on which the Olympic movement is based, becomes increasingly less compatible with interstate competition and the glorification of particular nations inside this movement. To disclose the above thesis, we analysed industrial structures of Russian media and sport ownership in order to find similarities and correlations between the model the state uses to control and manage big media and the way it controls the field of sport. We discovered that similar models of the state financial control are used to control the sport industry via loyal oligarchs but mainly - through a couple of financial poles such as ‘Gazprom’ (main gas company in Russia).