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Article

The Mechanism of CSR Belief Dissemination: from Idea to Institution or Vice Versa

European Research Studies Journal. 2017. Vol. XX. No. 2A. P. 65-89.
Tsvetkov M. A., Chkalova O. V., Efremova M. V., Platonova Y.

The focus of this paper is the mechanism of ideology dissemination. It explains how ideology emerges from ideas and through shared beliefs develops to be expressed in recurring actions. Ideologies and institutions constitute an II-system, where ideas and rules interact mutually as form and substance.

The paper tackles the question whether shared beliefs can be disseminated through the institutional export, whether it is needed to export ideologies hot on the heels of institutions. Through logical modeling, game theory application and Sustainability/CSR example we illustrate the inverse mechanism of beliefs dissemination and substantiate the worth wiliness of institutions ideologization.