The cause of formation of so called "stars culture" ("celebraties culture" ) in the XX century is considered. Its manifistation under mass society and the implications for public consciousness and social behaviour and examined. Some examples from nowadays reality are given.
The article contains a review of the evolution of style and genres of mass literature as products of mass consumption. We identify two concurrent trends in the development of contemporary mass literature. First, there is a growing integration of the various genres of popular literature. Second, there is differentiation, accentuating a unique and original personality of the author. A stylistic platform for both tendencies is the genre of fantasy. This genre is close to a social mythology, and is able to deliver a non-trivial content of branding (narratives, themes and plots, legends, striking names).Thus, fantasy provides opportunities to effectively integrate the popular literature with artifacts and technologies of other cultural industries in particular, and economy of consumer society in general.
The paper examines some classical cases of adaptation of western genre in the USSR.
To date, Russian cosplay community has thousand members from all over the country, and the word "cosplay" is widely used in media. Despite its prominence, cosplay remains a fan practice or, using Henry Jenkins’ term, participatory practice. In participatory culture (or cultures) fans not only consume media content but actively interpret it and make their own. This article attempts to restore the history of Russian cosplay – its development and its perception. Using media publications from newspapers and magazines that are not directly related to mass culture, we gain a view from outside the community and analyze different context of the usage of the word "cosplay". In sum, we try to answer the question if russian cosplay community and cosplay itself are stigmatized as a part of participatory culture or not.
The article tackles the issue of communicative strategies in 'fantasy' novels.
The book is written by a group of researchers and students of the Higher School of Economics on the results of a three-year research project. It is dedicated to State Museum-reserve Tsaritsyno: a vibrant cultural space, in which different ideas and different concepts collide; that of history, culture, public space and its functions, norm, etc. Different logics of production of the atmosphere of the contemporary (post-Soviet , capital ) city intertwine there as well. The visitor of Tsaritsyno is the main protagonist of the book. This historic attraction works for him, and he himself defines and changes its content and the conditions for its development. The researchers addressed this contemporary visitor of Tsaritsyno more general theoretical and specific ethnographic questions. The book is illustrated by many photographs made by the participants of the project.
The paper is focused on the study of reaction of italian literature critics on the publication of the Boris Pasternak's novel "Doctor Jivago". The analysys of the book ""Doctor Jivago", Pasternak, 1958, Italy" (published in Russian language in "Reka vremen", 2012, in Moscow) is given. The papers of italian writers, critics and historians of literature, who reacted immediately upon the publication of the novel (A. Moravia, I. Calvino, F.Fortini, C. Cassola, C. Salinari ecc.) are studied and analised.
In the article the patterns of the realization of emotional utterances in dialogic and monologic speech are described. The author pays special attention to the characteristic features of the speech of a speaker feeling psychic tension and to the compositional-pragmatic peculiarities of dialogic and monologic text.