Типовые бизнес-стратегии участников финансового рынка в условиях финансово-технологической революции
The paper describes typical strategies that the players of the financial market implement in order to adapt themselves to the FinTech revolution. Sets of strategies are presented as two portfolio matrices based on the following criteria: degree of innovativeness of company’s activities, degree of innovativeness of product, specialization. The latter criterion was introduced due to the fact that many non-financial companies enter financial market.
A detailed description is given for each strategy. It is necessary to keep in mind that all strategies that were identified in the present paper are ideal ones. In reality financial market players can combine them. Examples of such combinations are given