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Article

Оценка уровня цифровой активности организаций розничной торговли России

Лола И. С., Бакеев М. Б.

 The paper presents the main results of conjuncture monitoring, which characterize the digital activity of retail trade organizations in 2018. The objects of observation were large, medium and small retail companies registered in Russia.

The main goal of this work was to evaluate the digital activity level of the retail sector using the developed non-quantitative indicators that meet international standards and the country's digital agenda. The presented set of harmonized indicators made it possible to identify the tendencies, scope and intensity of the spread of digital technologies in the organizations.

The level and intensity of digitalization were first determined on the basis of entrepreneurial opinions and intentions regarding the pace and scale of introducing digital technologies, readiness for digital transition, skills in working with digital technologies, the use of specific digital products, as well as the main factors hindering digital transformation.